Touchstone Living Case Study
We helped Las Vegas homebuilder Touchstone Living turn a lean social media budget into one of their best years on record, driving qualified homebuyer demand for the Mosaic community at a remarkably low cost.
About Touchstone Living
Touchstone Living is the largest Las Vegas-based homebuilder, with thousands of homes built across the Las Vegas area over the past 25+ years. Most recently, Touchstone completed construction of a new townhome community called Mosaic. The team keeps two to three projects in their pipeline at any given time and does not have the marketing resources that the larger national homebuilders command. After several years of what they described as “antiquated” advertising strategies, Touchstone knew they had to make a charge, and began researching digital marketing companies with a track record of producing winning strategies for homebuilders. That search brought them to us.
Industry: Homebuilding
Location: Las Vegas, NV
Involvement: Social Media Advertising; Display Advertising (phase 2); Paid Search Advertising (phase 2)
Client: Touchstone Living
Campaign stats cover August 2024 to November 2024. Photos / renderings owned by Touchstone Living.
Driving Awareness at a Low Cost
We proposed launching a social media advertising test campaign for the Mosaic community. The goal was simple: drive qualified opportunities to the Mosaic community website. The key message to users was that buying a brand-new Mosaic townhome was more affordable than renting a home. Although Touchstone’s marketing budget was minimal in comparison to the national behemoths, we knew that serving ads on Facebook and Instagram to users who were actively interested in buying a new home gave Touchstone the best shot at driving interest in their communities for the lowest cost possible.
The Test Pays Off
In just two short months, we recorded 378 conversions for Touchstone, achieving those totals at a low cost per conversion of $16.40. Touchstone was more than happy to pay $16.40 per genuine opportunity to sell a home in the Las Vegas market. Beyond the volume of real opportunities, Touchstone Living was getting in front of a massive audience of Vegas residents: in those two months, nearly 550,000 unique targeted users were served ads, and more than 20,000 of them clicked through to view the Mosaic website. Every one of those 20,000 users was immediately captured in our retargeting funnel and remained eligible to keep seeing Touchstone’s social media ads moving forward.
By the Numbers
The Numbers Behind Touchstone's Best Year
Topline results from the two-month social media test campaign for the Mosaic community.
Total Campaign Versions
378
Recorded across the two-month Mosaic social media test campaign.
Cost Per Lead
$16.40
Touchstone paid just $16.40 per genuine opportunity to sell a home.
Unique People Reached
550,000
Unique targeted Las Vegas users served Mosaic ads in two months.
Website Visits
20,000
Users who clicked through to view the Mosaic community website.
Ready to Sell More Homes in Your Market?
Tell us about your community and we'll map a paid social, display, and search plan that turns local demand into qualified homebuyers, for less than you would expect.
"*" indicates required fields
"*" indicates required fields