1. Project
Increase Progressions to Product Page and Cart
DB Electricals product listing page was laid out in a list view without side by side views and only showed minimal products above the fold. We recommended an A/B test to compare the list few against the grid view with a goal of increasing progression rate to Product Detail Pages and Adding to Cart.
2. Approach
Test an Optimized Product Listing Page Layout
OuterBox created a newly laid out grid for the Product Listing Page in accordance with UX best practices. We would then analyze the difference in progression rate of the new layout versus the existing list layout and measure the resulting conversions with the hypothesis that we would see a lift in progressions.
“List Layout” (Control)
“Grid Layout” (Variation)
3. Results
Increase in Total Progressions
The new grid layout allowed more products to be viewed above the fold and facilitated product comparisons which led to increased progression from Product Listing Page to the Product Detail Page as well as an increase in adding to Cart.
By redesigning the Product Listing Page, customers flowed through the progression at a higher rate and created a significant increase in conversions.
6.93%
Lift in Progression to Product Page
14.85%
Lift in Adding to Cart
4. Platform Support
VWO
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services
