Digital Marketing Services for Suppliers

We help suppliers turn online traffic into purchase orders. At OuterBox, our digital marketing services are built specifically for B2B suppliers who need to attract buyers, win quotes, and support sales teams with a website and strategy that delivers.

With more than 20 years of experience in industrial and supply chain marketing, we understand how procurement teams, engineers, and purchasing managers search, compare, and buy — and we build strategies that connect your offerings with their intent.

 

     Google Premier Partner Agency - OuterBox

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What’s Included In Our Supplier Digital Marketing Services?

Our services are tailored to support the way B2B suppliers go to market — with strategies built around products, capabilities, and procurement cycles.

  • SEO targeting SKUs, specs, part numbers & certifications
  • Google Ads, Microsoft Ads & display campaigns built for RFQs
  • Website optimization for quote forms, spec sheets & product filtering
  • Email marketing to support long buying cycles and reorder prompts
  • Technical content marketing & resource development
  • CRM and ERP integration support for lead tracking and sales alignment

The Digital Marketing Agency That Understands B2B Supply

B2B supply isn’t transactional — it’s relationship-driven and spec-heavy. We create digital campaigns that reflect the complexity of what you sell, the specificity of how your buyers search, and the long-term value of each new lead.

Whether you’re selling components, materials, or equipment, we help ensure your products and services show up where and when decision-makers are searching.

Our Approach to Supplier-Focused Digital Marketing

Built Around How Procurement Teams Buy
We align campaigns with how sourcing professionals evaluate vendors — focusing on specs, certifications, inventory, lead times, and value-added services.
Designed to Drive RFQs & Reorders
Every strategy is focused on driving quote requests, form submissions, and long-term supplier relationships — not just site visits or traffic spikes.
Integrated With Sales & Operations
We build digital strategies that sync with your CRM, ERP, and internal quoting systems — so sales can act on every lead and track every opportunity.
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Request a Free Digital Marketing Audit

Want to know how your site and campaigns stack up? Request a free audit and we’ll show you what’s working, what’s not, and how to improve digital performance across SEO, paid media, and lead generation.

📊 Includes: Traffic & keyword review, ad performance audit, site conversion analysis, and a supplier-focused strategy roadmap.

Need an expert now? Call 1-866-865-4556

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Who Are We?

OuterBox is a full-service digital agency with deep experience in the B2B supply space. We’ve worked with component suppliers, OEM partners, industrial distributors, and specialty vendors — helping them build and execute digital strategies that support procurement decisions and generate qualified leads.

Our team understands the intricacies of B2B supply, from spec-driven search to quoting processes and ERP integration. We deliver measurable marketing that supports your customers, your sales team, and your long-term business goals.

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SEO Services Director John Battaglini
John Battaglini
Director of SEO Essentials
     
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Hear From Our Partners
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Why Supplier Brands Choose OuterBox

Suppliers choose OuterBox because we understand how technical buyers think — and how to turn that behavior into measurable revenue. We know that industrial procurement isn’t about flashy branding or broad messaging — it’s about precision, specifications, certifications, and availability. Our digital marketing strategies are built around those details, aligning content, SEO, and ad targeting with the exact terms buyers use during their sourcing process.

From initial product discovery to RFQ submission, our campaigns are engineered to support how engineers, operations managers, and procurement teams actually search, compare, and act. We focus on capturing high-intent traffic, simplifying site navigation, and removing friction from quote paths — ensuring that every user journey leads to a clear, measurable action that supports your sales team and supply chain goals.

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We Target the Right Buyers With the Right Message

Our campaigns are written and structured for technical audiences — not generic B2B messaging. Every touchpoint speaks to what matters most in a sourcing decision.

We Focus on Revenue, Not Just Reach

Traffic is meaningless if it doesn’t generate quotes. We track form fills, RFQs, calls, and downstream activity — so you know exactly how digital is impacting the bottom line.

We Fit Into Your Sales Process, Not the Other Way Around

Our strategies support how your team already operates — from integrating with CRMs to aligning with distributor goals and partner pipelines.

Case Studies
Case Study - Rapid Rivets and Fasteners
Rapid Rivets & Fasteners (Aerospace & Military Distributor)
  • The Challenge: A sparse, spec-heavy catalog wasn’t surfacing for the intent-driven searches engineers use.
  • Proposed Solution: Build eight keyword-rich product pages and restructure on-site content around buyer intent.
  • The Impact: +216 % traffic and +155 % conversion events in just six months. 6,441 net-new visits from organic & paid search.
Brazos Fasteners
  • The Challenge: Outdated site with thin content and poor visibility; 47% of traffic was direct.
  • Proposed Solution: Redesign site, build SEO content, and target petrochemical sector keywords.
  • The Impact: +158% organic traffic, +442% conversions in 90 days, enabled facility expansion.

FAQs About Our Digital Marketing Services for Suppliers

How do you tailor digital campaigns for B2B suppliers?

We structure content, keywords, and ads around the technical attributes buyers search for — like part numbers, tolerances, and certifications — and build conversion paths that support RFQs and custom quote workflows.

Can you work with distributor and dealer networks?

Yes. We support supplier-distributor strategies through localized SEO, channel-specific landing pages, and partner-focused campaigns that increase visibility and sales alignment.

What metrics do you focus on for suppliers?

We track lead volume, RFQs, quote conversions, reorder behavior, and pipeline attribution — not just visits or impressions. Every campaign maps to your business goals.

Do you offer full-service or partial engagement?

Both. We can manage your entire digital strategy or support specific channels like SEO, paid search, CRO, or email — depending on your internal capabilities and objectives.

How do you handle technical content and specs?

We work closely with your team to understand your products, capabilities, and compliance requirements. Then we create keyword-optimized content and campaigns that translate technical details into searchable, scannable value for your buyers.

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