All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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  |  5 min read

Black Hat Tactics Used in Social Media (And How to Fight Them)

Black hat was originally a term used to describe hackers who crack into security systems with malicious intent. As SEO began to grow and search…

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  |  5 min read

Best Practices for Facebook Marketing

Facebook is an essential tool for promoting your brand on social media, but that doesn’t make it any less frustrating to work with. Many marketers,…

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  |  5 min read

How Home Depot Makes Hardware Supplies Exciting on Social

How the Study Was Conducted Sprinklr’s report calculated composite scores for each of the nearly 20 businesses it evaluated. Factors such as the number of…

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Best eCommerce Platforms and Shopping Cart Software for SEO

One of the most important features to look at when choosing a shopping cart platform is how SEO-friendly it is. There are benefits and drawbacks…

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Out of Stock: 5 Ways to Retain Customers in Spite of Supply Chain Issues

Consumers are worried about the supply chain. Take a look at these statistics from Oracle released in September 2021. These statistics express consumer behavior and…

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How to Engage Customers with Post-Purchase Activities

Conversion optimization projects and cart abandonment rates keep marketers busy, but what happens after the customer buys from you? Most companies assume their buyers re-enter…

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Strategic Holiday Planning

The holiday season is fast approaching, and it’s not too early to start optimizing your site for the holiday season. This year, Trinity rounded up…

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  |  7 min read

The Importance of Mobile Optimization

Businesses Need to Notice Mobile Growth Mobile optimization is no longer optional; it’s a necessity for any eCommerce business aiming to capture and retain the…

  |  3 min read

The Impact of PLAs Within Organic Search for eCommerce

More and more prospects we speak with are complaining about how the updated Google interface has dramatically reduced click distribution within Google searches.

  |  6 min read

Email Marketing & Automation Best Practices in Crisis

Five Important Email Program Practices in Times of Crisis Amid the sweeping impact of the coronavirus on businesses large and small, it can be tiring…

Ecommerce Personalization Strategies

  |  10 min read

eCommerce Personalization Strategies (to Try Today!)

As digital retail and e-commerce continue to gain momentum following the macro shifts caused by pandemic trends, brands focused on improving their shopping experience will…

OuterBox Acquires TopSpot - Digital Marketing Agency

  |  5 min read

OuterBox Announces Acquisition of TopSpot, Creating a Top Independent Marketing Agency in the US

OuterBox, is excited to announce the acquisition of TopSpot, a prominent Houston-based digital marketing agency specializing in SEO, paid media and website design for the…