All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

JavaScript SEO myths

  |  5 min read

JavaScript SEO: Rendering, Crawlability, and Indexation Best Practices

Javascript tends to be a sore spot for SEO experts and web developers. While Javascript might be the best language to execute a client’s UX…

Google sitelink search

  |  5 min read

How to Benefit from Google’s Sitelinks Search Box

In 2014, Google announced the addition of an improved search box integrated within the SERPs. Users could refine their search results to focus on content…

SEO H1 header tags

  |  5 min read

The Importance of H1 Header Tags for SEO & Your Search Rankings

The H1 header is known to be one of the most important SEO elements on any individual page of a website. Headers (H1’s, H2’s, etc.)…

Using Google Search Console for keywords

  |  5 min read

How To Use Google Search Console for Keyword Research and SEO

Are you looking to optimize a current page on your website? Using Google Search Console is one of the most effective ways to do keyword…

Semantic keyword research

  |  5 min read

How Semantic Keyword Research Can Improve SEO

Google’s Semantic search algorithm use contextual keywords and synonyms to serve people the best possible results based on their intent. From an SEO perspective, semantic…

Using TF-IDF for SEO

  |  5 min read

What Is TF-IDF for SEO and How Can You Use It?

Our team works with marketing professionals with varying levels of SEO knowledge and expertise. Some clients just need help with the basics, while others are…

Placeholder image

  |  5 min read

Local SEO 101: What Your Business Needs to Know About Local Search Engine Marketing

Local SEO is a digital marketing strategy that helps local businesses and service-area companies outrank competing companies in Google within the same region. While similar…

Domain age SEO evaluation: a printed website history audit, an antique brass key, and a leather notebook on a wooden desk beside a laptop.

  |  5 min read

Domain Age in SEO: Does Domain Age Still Matter?

How to Find the Age of a Domain Name Finding the age of a domain name is fairly easy and there are a handful of…

Placeholder image

  |  5 min read

Should I Use Tabbed & Accordion Content for SEO?

We often get this question: “ Is it okay to use tabs or accordions in our web design?” Short answer: Technically, yes . Google says…

Placeholder image

  |  5 min read

Press Release SEO: How to Optimize Press Releases for Search

If you’re planning to launch a press release, it’s important to know how to optimize a press release for SEO to assist in your search…

Placeholder image

  |  5 min read

How To Boost SEO Using Videos

A lot of people confuse video marketing with more traditional methods of advertising. When people hear the term video marketing, they think about commercials, late-night…

Placeholder image

  |  5 min read

How to Use SEM Keyword Research to Improve Your SEO Campaigns

Too often, marketers put SEO and SEM (paid search) against each other. SEO professionals believe that Google takes up too much real estate with ads,…