All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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Six SEO Things Google Loves

Maybe you can’t woo the world’s largest search engine with traditional gifts like candy and flowers. But you can significantly improve your Google rankings if…

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Bounce Rates Impact On SEO & Search Rankings

The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking…

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Core Web Vitals: Google’s Evolving Ranking Signal

Core Web Vitals (CWV) is a set of specific factors that Google considers important in a webpage’s user experience. Introduced by Google as part of…

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SERP CTR by Position & Feature: Click-Through-Rate on Google for Organic Search

Everybody wants more visitors to their websites. Organic search, which sends 53% of all traffic to websites , is a crucial source of visitors. How…

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SEO Page Rank: What Google PageRank Means Now

If you’re looking to raise your rankings in Google through SEO , then you’d better take in consideration Google’s Page Rank. This number may have…

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WordPress SEO Checklist: Essential SEO Steps & Tips for WordPress Websites

Search Engine Optimization (SEO) is an essential element for any website, especially for those built on WordPress . With 43% of all websites hosted on…

Editorial ecommerce website pricing and project cost planning visual

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eCommerce Website Pricing: How Much Does an eCommerce Website Cost in 2026?

In the digital age, the importance of having an eCommerce website for your business cannot be overstated. As more and more consumers are shifting their…

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The Rise of Progressive Web Apps (PWAs)

If you’re looking to improve your mobile experience, you could invest in a native app. Apps seem to offer more versatility than traditional websites, creating…

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How to Convert and Move from HTTP to HTTPS – SEO Guide

Having a secure domain is an essential factor to building trust with your website visitors and customers in the online world of today. You not…

Editorial ecommerce platform migration planning visual with data and launch workflow

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eCommerce Platform Migration: How To Replatform Without Losing Revenue

Are you ready to grow your business with a more advanced eCommerce platform? A new platform can help you scale your products, better manage your…

Editorial ERP ecommerce integration visual showing two-way business data synchronization

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ERP eCommerce Integration: How To Connect Your Store and Back Office

You need to integrate your ERP into your eCommerce website. With so many different ERP systems and website platforms, it’s difficult to understand how your…

Ecommerce database design banner illustration: a wide structured product catalog grid transitioning into a chaotic catalog with mismatched tags and a magnifying glass.

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eCommerce Database Design: What Data Your Online Store Needs

When you’re developing a new website or redesigning your eCommerce website it’s critically important to consider the data you’ll need to have. It may seem…