All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

Placeholder image

  |  5 min read

7 Tasks In 7 Days: Improving Your SEO

Day 1: Claim Your Local Listings Google Business Profile (GBP) is essential for SEO. It’s a great way to increase visibility while adding legitimacy to…

Placeholder image

  |  5 min read

8 Things Google Hates & Common SEO Mistakes. So Don’t Do Them

If you’ve done any (or many) of the things below, you may be punching your screen when you drop from the search results . We…

Placeholder image

  |  5 min read

Six SEO Things Google Loves

Maybe you can’t woo the world’s largest search engine with traditional gifts like candy and flowers. But you can significantly improve your Google rankings if…

Placeholder image

  |  5 min read

Bounce Rates Impact On SEO & Search Rankings

The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking…

Placeholder image

  |  5 min read

Core Web Vitals: Google’s Evolving Ranking Signal

Core Web Vitals (CWV) is a set of specific factors that Google considers important in a webpage’s user experience. Introduced by Google as part of…

Placeholder image

  |  5 min read

SERP CTR by Position: Click-Through-Rate on Google for Organic Search

Everybody wants more visitors to their websites. Organic search, which sends 53% of all traffic to websites , is a crucial source of visitors. How…

Placeholder image

  |  5 min read

What Is Google PageRank and Is PR Still Important?

If you’re looking to raise your rankings in Google through SEO , then you’d better take in consideration Google’s Page Rank. This number may have…

Placeholder image

  |  5 min read

WordPress SEO Checklist: Essential SEO Steps & Tips for WordPress Websites

Search Engine Optimization (SEO) is an essential element for any website, especially for those built on WordPress . With 43% of all websites hosted on…

  |  5 min read

eCommerce Website Pricing: How Much Does an eCommerce Website Cost?

In the digital age, the importance of having an eCommerce website for your business cannot be overstated. As more and more consumers are shifting their…

  |  5 min read

The Rise of Progressive Web Apps (PWAs)

If you’re looking to improve your mobile experience, you could invest in a native app. Apps seem to offer more versatility than traditional websites, creating…

  |  5 min read

What Are Progressive Images and Why Do They Matter?

Your images can make or break your website experience. Slow-loading JPEGs can push your content down, while videos and GIFs can make your page jump…

Placeholder image

  |  5 min read

How to Convert and Move from HTTP to HTTPS – SEO Guide

Having a secure domain is an essential factor to building trust with your website visitors and customers in the online world of today. You not…