All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

Link magnet content strategy

  |  5 min read

Link Building Strategy: Developing Statistics Link Magnet Content

Link building is a tough, tedious process that no one wants to do. But, running a link building campaign using magnet pages is a great…

Safe link building strategies

  |  3 min read

Safe Link Building Techniques for Your Website

Another thing to keep in mind when link building is the risk-level of each technique. Thanks to Google’s algorithm updates, spammy, high-risk links are poorly…

Paying for Google SEO

  |  2 min read

Do You Have To Pay Google for SEO?

Can I Pay Google For SEO Services? There is a quick, simple, easy answer to this one. Google does not offer SEO services. Remember, Google…

Progressive SEO strategy

  |  3 min read

Progressive SEO

The more things change, the more things stay the same. This widely embraced saying rings never more true than in the SEO marketplace, where technical…

Automating SEO tasks with cloud tools

  |  5 min read

How to Automate SEO Tasks Using Cloud Technology

In the digital and eCommerce market, we have seen many automation changes over the last decade: The automation of personalized emails based on browser and…

Magento SEO problems

  |  4 min read

Magento SEO Issues: Common Problems and How to Fix Them

Magento SEO Issues Include: Slow Page Speed / Load Speed Query String URLs Product Page Configuration Poor Magento Template Coding Indexing of Duplicate Content Indexing…

Time to first byte optimization

  |  5 min read

Time to First Byte (TTFB) – Easy to Understand, Difficult to Improve

Every basic SEO guide mentions site speed . You need to have a fast website, your users are impatient, your rankings will tumble, etc. While…

Importance of mobile optimization

  |  5 min read

The Importance of Mobile Optimization

Over the past decade, the landscape of eCommerce has rapidly evolved, with mobile commerce taking center stage in 2024. The ubiquity of smartphones among U.S.

Choosing domain structure for international sales

  |  5 min read

Choosing A Domain Structure To Sell Abroad

Challenges of International Trade Growing a business internationally can be expensive. It often requires a more secure checkout process, additional shipping options and offering support…

JavaScript SEO myths

  |  5 min read

JavaScript SEO: Rendering, Crawlability, and Indexation Best Practices

Javascript tends to be a sore spot for SEO experts and web developers. While Javascript might be the best language to execute a client’s UX…

Google sitelink search

  |  5 min read

How to Benefit from Google’s Sitelinks Search Box

In 2014, Google announced the addition of an improved search box integrated within the SERPs. Users could refine their search results to focus on content…

SEO H1 header tags

  |  5 min read

The Importance of H1 Header Tags for SEO & Your Search Rankings

The H1 header is known to be one of the most important SEO elements on any individual page of a website. Headers (H1’s, H2’s, etc.)…