All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

Automating SEO tasks with cloud tools

  |  5 min read

How to Automate SEO Tasks Using Cloud Technology

In the digital and eCommerce market, we have seen many automation changes over the last decade: The automation of personalized emails based on browser and…

Magento SEO problems

  |  4 min read

Magento SEO Issues & Problems: What They Are, How to Fix

Magento SEO Issues Include: Slow Page Speed / Load Speed Query String URLs Product Page Configuration Poor Magento Template Coding Indexing of Duplicate Content Indexing…

Technical SEO mastery

  |  5 min read

Technical SEO Mastery in 2020

Technical SEO practices change like the wind. Search professionals are constantly trying to unlock the secrets to ranking well with a strategically-built website. However, Google’s…

Time to first byte optimization

  |  5 min read

Time to First Byte (TTFB) – Easy to Understand, Difficult to Improve

Every basic SEO guide mentions site speed . You need to have a fast website, your users are impatient, your rankings will tumble, etc. While…

Importance of mobile optimization

  |  5 min read

The Importance of Mobile Optimization

Over the past decade, the landscape of eCommerce has rapidly evolved, with mobile commerce taking center stage in 2024. The ubiquity of smartphones among U.S.

Choosing domain structure for international sales

  |  5 min read

Choosing A Domain Structure To Sell Abroad

Challenges of International Trade Growing a business internationally can be expensive. It often requires a more secure checkout process, additional shipping options and offering support…

JavaScript SEO myths

  |  5 min read

5 Javascript and SEO Myths

Javascript tends to be a sore spot for SEO experts and web developers. While Javascript might be the best language to execute a client’s UX…

Optimizing SEO with JavaScript

  |  5 min read

Optimizing SEO Through JavaScript and CDNs

Delays, speed bumps, and scope creep are found in almost any search optimization project. Even the most capable teams run into walls where the work…

Google sitelink search

  |  5 min read

How to Benefit from Google’s Sitelinks Search Box

In 2014, Google announced the addition of an improved search box integrated within the SERPs. Users could refine their search results to focus on content…

SEO H1 header tags

  |  5 min read

The Importance of H1 Header Tags for SEO & Your Search Rankings

The H1 header is known to be one of the most important SEO elements on any individual page of a website. Headers (H1’s, H2’s, etc.)…

Using Google Search Console for keywords

  |  5 min read

How To Use Google Search Console for Keyword Research and SEO

Are you looking to optimize a current page on your website? Using Google Search Console is one of the most effective ways to do keyword…

Semantic keyword research

  |  5 min read

How Semantic Keyword Research Can Improve SEO

Google’s Semantic search algorithm use contextual keywords and synonyms to serve people the best possible results based on their intent. From an SEO perspective, semantic…