All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

URL slug highlighted on a grow lights category page for on site seo planning

  |  5 min read

On-Site SEO Cheat Sheet: Practical On-Page Optimization Checklist

In all my years of being an SEO expert, I’m still shocked at how often the basics of on-site optimization are overlooked. We take over…

Website design and SEO under one team — split illustration contrasting a fragmented two-vendor agency model with a single accountable web design and SEO team

  |  5 min read

Why Website Design and SEO Should Belong to One Team

You’ve poured your blood, sweat and tears into your business; you’ve put in long hours to ensure that its wensite launch goes off without a…

WordPress SEO concept showing site components, plugins, and theme connecting to search

  |  5 min read

Is WordPress SEO Friendly? Common Issues and Technical Fixes

Founded in 2003, WordPress is one of the most popular CMS available, with an estimated 33% of all websites using the platform. This is largely…

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  |  8 min read

Zero Click Searches: How To Protect Buyer Demand When Clicks Change

Zero-click searches don’t mean you should pull back on your SEO. It means you need to get smarter. Read on to learn more about zero-click…

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  |  5 min read

Humanize Your Brand With Content Marketing as Part of Your SEO Strategy

SEO, digital marketing, and content marketing have always gone hand in hand, and for those of us who eat, breathe, and sleep SEO, this makes…

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7 Tasks In 7 Days: Improving Your SEO

Day 1: Claim Your Local Listings Google Business Profile (GBP) is essential for SEO. It’s a great way to increase visibility while adding legitimacy to…

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8 Things Google Hates & Common SEO Mistakes. So Don’t Do Them

If you’ve done any (or many) of the things below, you may be punching your screen when you drop from the search results . We…

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  |  5 min read

Six SEO Things Google Loves

Maybe you can’t woo the world’s largest search engine with traditional gifts like candy and flowers. But you can significantly improve your Google rankings if…

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Bounce Rates Impact On SEO & Search Rankings

The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking…

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Core Web Vitals: Google’s Evolving Ranking Signal

Core Web Vitals (CWV) is a set of specific factors that Google considers important in a webpage’s user experience. Introduced by Google as part of…

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SERP CTR by Position & Feature: Click-Through-Rate on Google for Organic Search

Everybody wants more visitors to their websites. Organic search, which sends 53% of all traffic to websites , is a crucial source of visitors. How…

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  |  5 min read

SEO Page Rank: What Google PageRank Means Now

If you’re looking to raise your rankings in Google through SEO , then you’d better take in consideration Google’s Page Rank. This number may have…