All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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Features of eCommerce Websites: A Comprehensive List of Must-Have eCommerce Website Features in 2026

When it comes to eCommerce websites, it’s all about functionality, design, and the features of eCommerce platforms. But what eCommerce features are most important for…

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eCommerce Website Content Management Systems: How a CMS Helps Your Business

If you’re looking to build or redesign an eCommerce online store, you’re part of a vast, growing trend. B2B eCommerce sales were projected to reach…

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Credit Card Processing for Your eCommerce Website

A purchase on your eCommerce website should be a simple one-button click for your customer. But behind that layer of apparent simplicity lies a sophisticated…

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PCI Compliance in 2026: Making Sure Your eCommerce Website is PCI Compliant

The look and feel of your eCommerce website are important, but the security of your online store is of critical concern. PCI compliance can help…

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WordPress vs Shopify: Which Is Better for Your eCommerce Store?

More than 35% of the web runs on WordPress, and that number keeps growing. Its widespread use doesn’t mean it’s the best solution for everybody…

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Website Maintenance Pricing: Determining Cost of Maintaining Your Website

So, you’re looking for a website maintenance company to take over the day-to-day updates and tasks? Or maybe just the bigger updates? Either way, it’s…

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How Much Does a Website Cost in 2026? Website Pricing Guide

If you’re about to build a new website, wondering “how much does website design cost in 2025?” is a common question. Depending on your needs…

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Shopify Speed Optimization: How to Speed Up Your Shopify Store

According to Google, 53% of visitors will abandon your website if it takes more than 3 seconds to load . However, you can speed up…

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eCommerce Website Redesign Process and Steps

Just like the latest technology advancements, website design is constantly evolving. What was cutting edge just a few years ago is quickly outdated because of…

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Website Wireframe Design: What Wireframes Do Before Visual Design Starts

Wireframe design is the process of creating a preliminary visual guide of a potential website’s framework. This document can then serve as a blueprint for…

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WordPress Website Cost in 2026: Design, Build, and Maintenance Pricing

If you’re looking to build a WordPress website you’re probably wondering “How much do WordPress website design services cost?” and “How does WordPress website pricing…

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The Advantages of an Open Source eCommerce Website / Shopping Cart

When talking with potential clients about eCommerce web design services the topic of open source code often comes up. These days there are so many…