All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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  |  5 min read

Website Development Process: Steps to Build a New Website

Identifying Your Goals During Sales A sales representative that has your success in mind and isn’t just trying to sell you something will take you…

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Why Use a Custom Content Management System (CMS)

There are dozens, if not hundreds, of open source content management systems easily searchable on the Internet today. Why would anyone in their right mind…

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Shopify Website Cost: 2026 Shopify Website Design Pricing

Interested in Shopify Website Design Services? Shopify offers tons of premade & affordable templates, but does that mean they will give your store the best…

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10 mCommerce Design Guidelines to Convert Customers

Mobile commerce (mCommerce) continues to grow across all industries. If you haven’t updated your website for smartphone users, it’s time to create a valuable experience…

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Planning Your New eCommerce Website Project (2026 Guide)

Developing a new eCommerce website may seem like a daunting task. As you begin thinking about developing your website, there are several aspects of the…

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How To Audit A Website: A Practical Website Audit Checklist

A website’s average “shelf life” is 1.5 to 2.5 years , so doing a site audit once or twice a year is essential to staying…

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Optimizing Images for Mobile – What You Need to Know

The Role of Visual Content and SEO Unless you are publishing a photo essay or basing the content around a specific photo, images are often…

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  |  5 min read

Make a Mobile Store Locator Tool Users Will Love

To guide your customers seamlessly from their digital screens to your physical storefronts, transforming their online searches into real-world shopping journeys. Let’s talk about why…

Page speed metrics guide for SEO with a speed gauge and a fast-loading web page

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Page Speed SEO: Metrics That Matter for Rankings and UX

Page speed is more complex than it looks. While you might think that this concept speaks to the health of your website, there are so…

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The Best Content Management Systems (CMS) for Your Website

To manage websites, online stores, blog and forums, you need what is known as a content management system that helps you fluently manage online content.…

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  |  3 min read

What is SEMrush? OuterBox’s In-Depth SEMrush Review and Guide

When it comes to search engine optimization, or SEO, one of the most critical areas to focus on is building content and web pages with…

What is SEO

  |  6 min read

What Is SEO and How It Works

Some of our clients are new to SEO and often ask “How does SEO work?” We put together this guide to show you what is…