All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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WordPress SEO Checklist: Essential SEO Steps & Tips for WordPress Websites

Search Engine Optimization (SEO) is an essential element for any website, especially for those built on WordPress . With 43% of all websites hosted on…

Editorial ecommerce website pricing and project cost planning visual

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eCommerce Website Pricing: How Much Does an eCommerce Website Cost in 2026?

In the digital age, the importance of having an eCommerce website for your business cannot be overstated. As more and more consumers are shifting their…

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The Rise of Progressive Web Apps (PWAs)

If you’re looking to improve your mobile experience, you could invest in a native app. Apps seem to offer more versatility than traditional websites, creating…

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How to Convert and Move from HTTP to HTTPS – SEO Guide

Having a secure domain is an essential factor to building trust with your website visitors and customers in the online world of today. You not…

Editorial ecommerce platform migration planning visual with data and launch workflow

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eCommerce Platform Migration: How To Replatform Without Losing Revenue

Are you ready to grow your business with a more advanced eCommerce platform? A new platform can help you scale your products, better manage your…

Editorial ERP ecommerce integration visual showing two-way business data synchronization

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ERP eCommerce Integration: How To Connect Your Store and Back Office

You need to integrate your ERP into your eCommerce website. With so many different ERP systems and website platforms, it’s difficult to understand how your…

Ecommerce database design banner illustration: a wide structured product catalog grid transitioning into a chaotic catalog with mismatched tags and a magnifying glass.

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eCommerce Database Design: What Data Your Online Store Needs

When you’re developing a new website or redesigning your eCommerce website it’s critically important to consider the data you’ll need to have. It may seem…

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Features of eCommerce Websites: A Comprehensive List of Must-Have eCommerce Website Features in 2026

When it comes to eCommerce websites, it’s all about functionality, design, and the features of eCommerce platforms. But what eCommerce features are most important for…

eCommerce management shown as an operating system linking an online storefront to backstage inventory, orders, and store settings

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eCommerce Management: How to Run an Online Store That Scales

If you’re looking to build or redesign an eCommerce online store, you’re part of a vast, growing trend. B2B eCommerce sales were projected to reach…

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Credit Card Processing for Your eCommerce Website

A purchase on your eCommerce website should be a simple one-button click for your customer. But behind that layer of apparent simplicity lies a sophisticated…

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PCI Compliance in 2026: Making Sure Your eCommerce Website is PCI Compliant

The look and feel of your eCommerce website are important, but the security of your online store is of critical concern. PCI compliance can help…

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WordPress vs Shopify: Which Is Better for Your eCommerce Store?

More than 35% of the web runs on WordPress, and that number keeps growing. Its widespread use doesn’t mean it’s the best solution for everybody…