All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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How To Audit A Website: A Practical Website Audit Checklist

A website’s average “shelf life” is 1.5 to 2.5 years , so doing a site audit once or twice a year is essential to staying…

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Optimizing Images for Mobile – What You Need to Know

The Role of Visual Content and SEO Unless you are publishing a photo essay or basing the content around a specific photo, images are often…

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Make a Mobile Store Locator Tool Users Will Love

To guide your customers seamlessly from their digital screens to your physical storefronts, transforming their online searches into real-world shopping journeys. Let’s talk about why…

Page speed metrics guide for SEO with a speed gauge and a fast-loading web page

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Page Speed SEO: Metrics That Matter for Rankings and UX

Page speed is more complex than it looks. While you might think that this concept speaks to the health of your website, there are so…

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The Best Content Management Systems (CMS) for Your Website

To manage websites, online stores, blog and forums, you need what is known as a content management system that helps you fluently manage online content.…

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What is SEMrush? OuterBox’s In-Depth SEMrush Review and Guide

When it comes to search engine optimization, or SEO, one of the most critical areas to focus on is building content and web pages with…

What is SEO

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What Is SEO and How It Works

Some of our clients are new to SEO and often ask “How does SEO work?” We put together this guide to show you what is…

How the Changing Search Landscape Affects Your SEO

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How the Changing Search Landscape Affects Your SEO

When you think about landscapes, you think of features that took centuries to develop. Not so with the search landscape. The search landscape is where…

Quick SEO fixes

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6 SEO Changes You Can Make in One Hour to Improve Your Rankings

SEO is without question a marathon not a sprint, but sometimes you want to do as much as you can as fast as you can!…

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SEO Statistics: Latest 2025 SEO Stats

Important SEO Statistics Over 90% (around 93%) of internet users start by searching with a search engine Google continue to grow its market share. 90%…

Organic Traffic

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What Is Organic Search Traffic?

Organic search traffic means users come to your site after they enter queries in search engines, like Google, and click on links that were generated…

Choosing an SEO company: how to find the right SEO agency

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Choosing an SEO Company: How to Find the Right SEO Agency

Choosing an SEO company can feel overwhelming—especially when every agency claims to be “the best”? It would be poor marketing to tout an agency as…