All Marketing Articles
OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.
Average organic traffic growth across OuterBox SEO clients
Page #1 Google rankings earned for clients
AI | 5 min read
Artificial intelligence (AI) is no longer a buzzword in digital marketing and sales—it’s a practical tool for creating real efficiencies across teams. From generating content…
AI | 5 min read
As one of the most significant evolutions in search technology, this experimental feature isn’t just another algorithm update—it’s a complete reimagining of how users discover…
AI | 5 min read
ChatGPT, Gemini, Claude, and Perplexity are all Large Language Models (LLMs) that offer an alternative to traditional search. It’s searching and conversing . Instead of…
Paid Media | 8 min read
Paid media in 2026 is nothing like the landscape advertisers managed just a year ago. Google Ads has shifted from keyword-defined visibility to an AI-driven…
SEO | 7 min read
In this guide, we’ll examine how classic SEO metrics have changed and introduce the modern KPIs marketers should track using tools like AccuRanker. Citations Are…
SEO | 8 min read
Search has changed more in the past 18 months than in the previous 10 years combined. So, if 2025 was the year brands felt the…
SEO | 8 min read
Having a cutting-edge set of analytical and SEO tools is a key feature of any successful search marketing campaign. Although there are countless SEO tools…
AI | 9 min read
AI search isn’t the next frontier—it’s already reshaping how customers discover, evaluate, and trust brands. As AI-driven offerings like Perplexity, Gemini, ChatGPT, and now ChatGPT…
Email | 5 min read
Think B2B email marketing doesn’t work in the industrial industry? Industrial marketing requires tons of touchpoints throughout a long sales cycle. Without email marketing, you…
SEO | 12 min read
With more than a decade of article writing experience, I’ve perfected the format and elements that it takes to write a blog post or article…
SEO | 4 min read
The OuterBox website has been copied so many times, I can’t even count anymore. Because we rank high in Google and people think if they…
SEO | 5 min read
You can’t learn SEO just anywhere, and while there are many SEO courses online, not all of them are equal. In this guide we’ll review…