All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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  |  6 min read

Best Practices in eCommerce Homepage UX

Welcome to the fourth part of our best practices in eCommerce series. In previous articles, we discussed category page design, product pages, and cart optimization.…

  |  5 min read

How to Boost eCommerce Sales: 5 Strategies for Increasing Online Revenue

In today’s digital age, eCommerce has become a crucial component of many businesses’ strategies. In 2023, global eCommerce sales are expected to grow by 10.4%…

  |  5 min read

eCommerce Marketing Statistics 2022 by the Numbers

We all know how unpredictable the marketing climate has been in the past couple of years. Last year’s eCommerce marketing statistics are old news as…

  |  5 min read

Creating a Marketing Strategy for a Healthcare Business

In the healthcare industry, building and maintaining a strong patient relationship is paramount. Like any other industry, the key to a thriving healthcare business lies…

  |  5 min read

How To Increase Online Sales & Website Sales in 2026

Whether your online business is big or small, we’re pretty sure that your primary goal is to increase online sales and soar high above your…

  |  5 min read

How Does an eCommerce Website Work?

eCommerce, standing for electronic commerce, is the process of customers shopping online and processing their payment. An eCommerce website allows visitors to find their product(s),…

  |  5 min read

eCommerce Lingo – A Glossary of Electronic Commerce Terminology & Industry Buzzwords

In the age of technology, business models and sales tactics are ever-changing. The internet is no exception to this! Selling trends that emerge today might…

Google Analytics for ecommerce sites

  |  4 min read

How Does Google Analytics Work For eCommerce Websites?

The average eCommerce website owner relies on a number of different avenues to evaluate their online store’s performance, and to determine what might be done…

Shopify Popularity & Shopify Statistics

  |  7 min read

How Popular is Shopify? 2025 Shopify Usage Statistics

As one of the largest eCommerce platforms used by hundreds of thousands of online businesses, Shopify almost seems to be too big to go unnoticed.…

Reason eCommerce Websites Fail

  |  4 min read

11 Reasons Why eCommerce Websites Fail and are Unsuccessful

Often potential clients ask, “What are the main reasons eCommerce websites do not succeed?” There are many variables, some which we (an eCommerce design company…

  |  5 min read

10 Ways to Improve On-Site Search eCommerce Performance

On-site search is a valuable tool for converting customers on your website. Your site visitors often turn to it when they can’t find what they…

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  |  5 min read

SEO eCommerce Strategies for Online Stores in 2026

The Importance of eCommerce SEO Since organic traffic remains one of the most viable sources of revenue for an eCommerce site and drives around 33%…