All Marketing Articles
OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.
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Email | 5 min read
Email marketing continues to be one of the most popular and effective tools to reach consumers directly. From seasonal promotions to direct recommendations, brands continue…
Social Media | 5 min read
More eCommerce brands are rethinking where and how they market on social media. More are turning to other options, like Instagram, to drive traffic and…
SEO | 5 min read
Shopify is a popular eCommerce platform known for its ease-of-use and plug-and-play capabilities. Unfortunately, like most popular eCommerce platforms, Shopify is not explicitly designed for…
Digital Marketing | 5 min read
Your customers are motivated by more than just price. When they buy something from your company, they have already considered the ease of the process,…
CRO | 5 min read
The need for conversion rate optimization (CRO) planning is not lost on most clients, as 89 percent of businesses described CRO as “crucial” or “important”…
CRO | 18 min read
More carts equals more growth. When looking to increase the volume of cart additions within your e-commerce experience, tweaking the add-to-cart process is a key…
SEO | 7 min read
Search today is about more than just keywords—it’s about authenticity. Users are savvier than ever, and they know when they’re being served content written for…
CRO | 5 min read
A guide to attribution modeling and how to discover what’s really driving sales.
Digital Marketing | 5 min read
Customers often worry about the security of their credit card numbers and risk of identity theft. By adding copy about the security steps your company…
CRO | 5 min read
There are countless different resources that offer shopping cart abandonment statistics, but most experts agree that 69 percent of customers add items to their cart…
CRO | 5 min read
As of 2015, more than two-thirds of shoppers said they worry about identity theft when shopping online. With the major data hacks of Equifax and…
CRO | 4 min read
Your web designers follow a combination of industry best practices and visual cues when they create your webpages. They know what makes users convert and…