All Marketing Articles
OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.
Average organic traffic growth across OuterBox SEO clients
Page #1 Google rankings earned for clients
Digital Marketing | 5 min read
eCommerce, standing for electronic commerce, is the process of customers shopping online and processing their payment. An eCommerce website allows visitors to find their product(s),…
Digital Marketing | 5 min read
In the age of technology, business models and sales tactics are ever-changing. The internet is no exception to this! Selling trends that emerge today might…
Analytics | 4 min read
The average eCommerce website owner relies on a number of different avenues to evaluate their online store’s performance, and to determine what might be done…
Digital Marketing | 7 min read
As one of the largest eCommerce platforms used by hundreds of thousands of online businesses, Shopify almost seems to be too big to go unnoticed.…
Digital Marketing | 4 min read
Often potential clients ask, “What are the main reasons eCommerce websites do not succeed?” There are many variables, some which we (an eCommerce design company…
Digital Marketing | 5 min read
On-site search is a valuable tool for converting customers on your website. Your site visitors often turn to it when they can’t find what they…
SEO | 5 min read
The Importance of eCommerce SEO Since organic traffic remains one of the most viable sources of revenue for an eCommerce site and drives around 33%…
Digital Marketing | 5 min read
Back in 2015, mobile website traffic was predicted to be just as relevant as desktop traffic. As we sit here today heading into 2025, it’s…
Email | 5 min read
Email marketing continues to be one of the most popular and effective tools to reach consumers directly. From seasonal promotions to direct recommendations, brands continue…
Social Media | 5 min read
More eCommerce brands are rethinking where and how they market on social media. More are turning to other options, like Instagram, to drive traffic and…
SEO | 5 min read
Shopify is a popular eCommerce platform known for its ease-of-use and plug-and-play capabilities. Unfortunately, like most popular eCommerce platforms, Shopify is not explicitly designed for…
Digital Marketing | 5 min read
Your customers are motivated by more than just price. When they buy something from your company, they have already considered the ease of the process,…