Testing Site Experience with Visii
This leading art curator had engaged Visii to use their tool for personalized merchandising on the site. During a short proof of value period, the client asked for OuterBox’s assistance in comparing the site experience with and without the Visii tools present.
Visii combines visual search with predictive behavior analysis to give customers a more intuitive and effective way to search a website and quickly find the products they want.
Approach and Solution
OuterBox ran a pair of A/B tests which looped in both Product Details Page and Product Listing Pages. While the client worked with the Visii team to get their Search and Explore tools live on the site, the Trinity team put together designs for these new elements on both pages.
OuterBox was also able to connect Visii’s tracking API to send data to their custom dashboard, as well as Google Analytics. The second round of testing took the winning aspects of the first test, and offered a more engaging presentation to encourage interactions with Visii elements.
Control
Variation
7.46%
Lift in Conversion Rate
Analysis & Summary
Our highest performing Variation in the final round of testing showed a lift in Conversion Rate of 7.46% over the Control, at a statistical significance of 99.63% across all Product Description Pages and Product Listing Pages.
After completion of the tests, OuterBox provided confidence for our client in validating the value of implementing Visii’s personalize tool and engagement in a long term plan.
Tools
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services
