Project:
Increase Progressions from “Deals” Page
The goal in this project was to increase progressions from the popular page to the Join the Crowd/Register page. By providing both high-level process information, as well as teasing the user with available properties, OuterBox created additional content that armed the user with enough knowledge and confidence to progress to membership.
Approach:
New Content Sections
From an initial heat map and Google Analytics analysis, OuterBox found that that the second most popular page of the 1031crowdfunding.com site was the 1031 Deals page. Here, we noted that there was a fair amount of interaction with the “Previous Properties” arrows. The assumption was that the users were scrolling through the Properties carousel in attempt to find more information on “active” properties.
OuterBox also noted that there was very limited information on how the 1031 Deals information is provided to members. Therefore, we recommended two new content sections to this page: An “Available Properties” carousel to get the users to engage and get excited about prospective properties, as well as a brief overview section of how 1031 Deals works for members.
Control
Variation
Additional content section explaining what registration/joining the crowd includes
Results
38.9%
Progression Rate Increase
2.34%
Overall Lift in Lead Generation Rate
More Traffic & Higher Progression
Not only is 1031 Crowdfunding sending more traffic to their Join the Crowd/Register page, but they are sending an informed audience that will have an increased likelihood of completing the registration process.
Platform Used:
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
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