Article Contents
Quote Request CTA Emphasis
The OuterBox conversion optimization team hypothesized that our partner’s “request a quote” option needed more visibility globally. Swapping out the text link for an actual call to action button increased visibility and lead to an overall increase in lead generation both in form submissions and call volume.
Control
Variation
Results
39%
Increase in Click Rate
13.5
Form Submission Increase
41%
Increase in Lead Generation
“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!” –Bill O’Shea – Senior eCommerce Manager
