Overview
In the summer of 2020, CORSA reached out to OuterBox. In the first two years, OuterBox has helped to increase revenue by nearly 300%, with organic search revenue jumping 366%. Today, we continue that growth.
CORSA Performance uses advanced engineering technologies to create market-leading, cutting-edge products for the automotive enthusiast. They engineer, manufacture, and produce parts in Berea, Ohio. In the summer of 2020, based on strong recommendations from some of their B2B partners, they reached out to OuterBox to get a higher ROI from their digital marketing efforts.
Challenge
When we were referred to CORSA, its search engine presence lagged. It historically focused on paid social, email, and influencer marketing but needed SEO to attract new buyers. Most of their web traffic came from branded search terms. They were #1 for enthusiasts, but nowhere near #1 in the search landscape.
Solution
OuterBox focused on driving traffic by catering to search intent-based keywords with high conversion rates packaged in an integrated strategy that included SEO and paid media.
The Result
After just a few months, they saw double-digit revenue growth via organic search. Today, we continue to provide on-page optimizations and unique content that fuel SEO and paid media results. The company saw increased revenue, and that momentum continues today. Today, unbranded traffic is up 31%.
31%
Increase in Unbranded Traffic
122
First Page Keywords in Google Search Results
63%
Increase in Organic Purchases
CORSA saw a 63% increase in organic purchases
Crushing the Competition with Search Engine Optimization
Competition in the automotive eCommerce space is crowded, making it tough to show up on top with options ranging from big automakers to Amazon. OuterBox narrowed the focus to the business offerings and what customers looking for specific products may use in search queries. The result? Today, more than 122 first-page rankings for terms that include make or model as modifiers to exhaust.
In a time of great market volatility, CORSA kicked off 2025 with an organic conversion rate increase of 83%, a 63% increase in organic purchases, and a 75% increase YoY in organic revenue.
CORSA’s page one rankings
Dominating Google Ads
CORSA Performance was only seeing success with advertising on social media, but the opportunity to impact visibility on Google was there. The paid media team created successful paid search campaigns that ran in conjunction with their SEO strategy, boosting search visibility and credibility in the automotive landscape.
Revving up Revenue
Teamwork makes the dream work, and CORSA now gives the OuterBox team product notices up to six months in advance to allow the team time to build and optimize content so search engines can crawl and highly rank this new product content in time for go-to-market campaigns. Working as an extension of CORSA’s marketing team, OuterBox listens, strategizes, and implements marketing initiatives seamlessly and swiftly.
The search landscape has changed drastically over the years, so it’s important to be agile and innovative and take integrated approaches to digital marketing campaigns. Since 2020, OuterBox has worked closely with CORSA Performance to build an online presence that drives revenue with a strategy focused on SEO and Google Advertising. Working together to execute against CORSA’s strategic directives, the OuterBox team continues to deliver strong website traffic and sales growth.
“I view the [OBx] team as an extension of my own marketing team. They allow me the ability to tell them what’s strategically important to us. They push us when they see opportunities, but at the end of the day, they are 100% focused on what we want to do to make our business work and do that to the best of their ability. That has allowed us to grow over the years.” – Brent Noward @ Director of Marketing at CORSA Performance
