SEO Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients since 2004

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Humanize Your Brand With Content Marketing as Part of Your SEO Strategy

SEO, digital marketing, and content marketing have always gone hand in hand, and for those of us who eat, breathe, and sleep SEO, this makes…

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7 Tasks In 7 Days: Improving Your SEO

Day 1: Claim Your Local Listings Google Business Profile (GBP) is essential for SEO. It’s a great way to increase visibility while adding legitimacy to…

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8 Things Google Hates & Common SEO Mistakes. So Don’t Do Them

If you’ve done any (or many) of the things below, you may be punching your screen when you drop from the search results . We…

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Six SEO Things Google Loves

Maybe you can’t woo the world’s largest search engine with traditional gifts like candy and flowers. But you can significantly improve your Google rankings if…

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Bounce Rates Impact On SEO & Search Rankings

The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking…

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Core Web Vitals: Google’s Evolving Ranking Signal

Core Web Vitals (CWV) is a set of specific factors that Google considers important in a webpage’s user experience. Introduced by Google as part of…

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SERP CTR by Position & Feature: Click-Through-Rate on Google for Organic Search

Everybody wants more visitors to their websites. Organic search, which sends 53% of all traffic to websites , is a crucial source of visitors. How…

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SEO Page Rank: What Google PageRank Means Now

If you’re looking to raise your rankings in Google through SEO , then you’d better take in consideration Google’s Page Rank. This number may have…

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WordPress SEO Checklist: Essential SEO Steps & Tips for WordPress Websites

Search Engine Optimization (SEO) is an essential element for any website, especially for those built on WordPress . With 43% of all websites hosted on…

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How to Convert and Move from HTTP to HTTPS – SEO Guide

Having a secure domain is an essential factor to building trust with your website visitors and customers in the online world of today. You not…

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What is SEMrush? OuterBox’s In-Depth SEMrush Review and Guide

When it comes to search engine optimization, or SEO, one of the most critical areas to focus on is building content and web pages with…

What is SEO

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What Is SEO and How It Works

Some of our clients are new to SEO and often ask “How does SEO work?” We put together this guide to show you what is…