SEO Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients since 2004

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  |  5 min read

8 Things Google Hates & Common SEO Mistakes. So Don’t Do Them

If you’ve done any (or many) of the things below, you may be punching your screen when you drop from the search results . We…

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  |  5 min read

Six SEO Things Google Loves

Maybe you can’t woo the world’s largest search engine with traditional gifts like candy and flowers. But you can significantly improve your Google rankings if…

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Bounce Rates Impact On SEO & Search Rankings

The bounce rate is an important statistic that reflects the percentage of visitors who come to your website and leave or “bounce”, typically by clicking…

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Core Web Vitals: Google’s Evolving Ranking Signal

Core Web Vitals (CWV) is a set of specific factors that Google considers important in a webpage’s user experience. Introduced by Google as part of…

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SERP CTR by Position & Feature: Click-Through-Rate on Google for Organic Search

Everybody wants more visitors to their websites. Organic search, which sends 53% of all traffic to websites , is a crucial source of visitors. How…

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SEO Page Rank: What Google PageRank Means Now

If you’re looking to raise your rankings in Google through SEO , then you’d better take in consideration Google’s Page Rank. This number may have…

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WordPress SEO Checklist: Essential SEO Steps & Tips for WordPress Websites

Search Engine Optimization (SEO) is an essential element for any website, especially for those built on WordPress . With 43% of all websites hosted on…

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How to Convert and Move from HTTP to HTTPS – SEO Guide

Having a secure domain is an essential factor to building trust with your website visitors and customers in the online world of today. You not…

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  |  3 min read

What is SEMrush? OuterBox’s In-Depth SEMrush Review and Guide

When it comes to search engine optimization, or SEO, one of the most critical areas to focus on is building content and web pages with…

What is SEO

  |  6 min read

What Is SEO and How It Works

Some of our clients are new to SEO and often ask “How does SEO work?” We put together this guide to show you what is…

How the Changing Search Landscape Affects Your SEO

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How the Changing Search Landscape Affects Your SEO

When you think about landscapes, you think of features that took centuries to develop. Not so with the search landscape. The search landscape is where…

Quick SEO fixes

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6 SEO Changes You Can Make in One Hour to Improve Your Rankings

SEO is without question a marathon not a sprint, but sometimes you want to do as much as you can as fast as you can!…