SEO Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients since 2004

Semantic keyword research

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How Semantic Keyword Research Can Improve SEO

Google’s Semantic search algorithm use contextual keywords and synonyms to serve people the best possible results based on their intent. From an SEO perspective, semantic…

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Local SEO 101: What Your Business Needs to Know About Local Search Engine Marketing

Local SEO is a digital marketing strategy that helps local businesses and service-area companies outrank competing companies in Google within the same region. While similar…

Using TF-IDF for SEO

  |  5 min read

What Is TF-IDF for SEO and How Can You Use It?

Our team works with marketing professionals with varying levels of SEO knowledge and expertise. Some clients just need help with the basics, while others are…

Domain age SEO evaluation: a printed website history audit, an antique brass key, and a leather notebook on a wooden desk beside a laptop.

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Domain Age in SEO: Does Domain Age Still Matter?

How to Find the Age of a Domain Name Finding the age of a domain name is fairly easy and there are a handful of…

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Should I Use Tabbed & Accordion Content for SEO?

We often get this question: “ Is it okay to use tabs or accordions in our web design?” Short answer: Technically, yes . Google says…

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Press Release SEO: How to Optimize Press Releases for Search

If you’re planning to launch a press release, it’s important to know how to optimize a press release for SEO to assist in your search…

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How To Boost SEO Using Videos

A lot of people confuse video marketing with more traditional methods of advertising. When people hear the term video marketing, they think about commercials, late-night…

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How to Use SEM Keyword Research to Improve Your SEO Campaigns

Too often, marketers put SEO and SEM (paid search) against each other. SEO professionals believe that Google takes up too much real estate with ads,…

URL slug highlighted on a grow lights category page for on site seo planning

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On-Site SEO Cheat Sheet: Practical On-Page Optimization Checklist

In all my years of being an SEO expert, I’m still shocked at how often the basics of on-site optimization are overlooked. We take over…

Website design and SEO under one team — split illustration contrasting a fragmented two-vendor agency model with a single accountable web design and SEO team

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Why Website Design and SEO Should Belong to One Team

You’ve poured your blood, sweat and tears into your business; you’ve put in long hours to ensure that its wensite launch goes off without a…

WordPress SEO concept showing site components, plugins, and theme connecting to search

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Is WordPress SEO Friendly? Common Issues and Technical Fixes

Founded in 2003, WordPress is one of the most popular CMS available, with an estimated 33% of all websites using the platform. This is largely…

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Zero Click Searches: How To Protect Buyer Demand When Clicks Change

Zero-click searches don’t mean you should pull back on your SEO. It means you need to get smarter. Read on to learn more about zero-click…