SEO Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients since 2004

Using TF-IDF for SEO

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What Is TF-IDF for SEO and How Can You Use It?

Our team works with marketing professionals with varying levels of SEO knowledge and expertise. Some clients just need help with the basics, while others are…

Domain age SEO evaluation: a printed website history audit, an antique brass key, and a leather notebook on a wooden desk beside a laptop.

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Domain Age in SEO: Does Domain Age Still Matter?

How to Find the Age of a Domain Name Finding the age of a domain name is fairly easy and there are a handful of…

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Should I Use Tabbed & Accordion Content for SEO?

We often get this question: “ Is it okay to use tabs or accordions in our web design?” Short answer: Technically, yes . Google says…

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Press Release SEO: How to Optimize Press Releases for Search

If you’re planning to launch a press release, it’s important to know how to optimize a press release for SEO to assist in your search…

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How To Boost SEO Using Videos

A lot of people confuse video marketing with more traditional methods of advertising. When people hear the term video marketing, they think about commercials, late-night…

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How to Use SEM Keyword Research to Improve Your SEO Campaigns

Too often, marketers put SEO and SEM (paid search) against each other. SEO professionals believe that Google takes up too much real estate with ads,…

URL slug highlighted on a grow lights category page for on site seo planning

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On-Site SEO Cheat Sheet: Practical On-Page Optimization Checklist

In all my years of being an SEO expert, I’m still shocked at how often the basics of on-site optimization are overlooked. We take over…

Website design and SEO under one team — split illustration contrasting a fragmented two-vendor agency model with a single accountable web design and SEO team

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Why Website Design and SEO Should Belong to One Team

You’ve poured your blood, sweat and tears into your business; you’ve put in long hours to ensure that its wensite launch goes off without a…

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WordPress SEO Issues & Technical Limitations

Founded in 2003, WordPress is one of the most popular CMS available, with an estimated 33% of all websites using the platform. This is largely…

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What is Zero-Click Search and How Does it Impact My SEO?

Zero-click searches don’t mean you should pull back on your SEO. It means you need to get smarter. Read on to learn more about zero-click…

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Humanize Your Brand With Content Marketing as Part of Your SEO Strategy

SEO, digital marketing, and content marketing have always gone hand in hand, and for those of us who eat, breathe, and sleep SEO, this makes…

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7 Tasks In 7 Days: Improving Your SEO

Day 1: Claim Your Local Listings Google Business Profile (GBP) is essential for SEO. It’s a great way to increase visibility while adding legitimacy to…