SEO Articles
OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.
Average organic traffic growth across OuterBox SEO clients
Page #1 Google rankings earned for clients since 2004

SEO | 5 min read
You can’t learn SEO just anywhere, and while there are many SEO courses online, not all of them are equal. In this guide we’ll review…

SEO | 16 min read
As AI transforms the way people discover and interact with content, SEO is evolving fast—and so is how it’s priced. If you’re exploring SEO services…

SEO | 5 min read
The Importance of eCommerce SEO Since organic traffic remains one of the most viable sources of revenue for an eCommerce site and drives around 33%…

SEO | 5 min read
Shopify is a popular eCommerce platform known for its ease-of-use and plug-and-play capabilities. Unfortunately, like most popular eCommerce platforms, Shopify is not explicitly designed for…

SEO | 7 min read
Search today is about more than just keywords—it’s about authenticity. Users are savvier than ever, and they know when they’re being served content written for…

SEO | 5 min read
Rich snippets and schema have been regarded as an advanced SEO technique that should be at the pinnacle of your SEO campaign. This powerful bit…

SEO | 1 min read
Hey there, thanks for attending our event hosted by the Content Strategy Philly Meetup group ! While we’re bummed we couldn’t host you all at…

SEO | 9 min read
Often, marketers tend to focus their SEO efforts entirely on discoverability. There’s a careful balance to strike between a keyword-optimized website and a keyword-stuffed one.…

SEO | 6 min read
As we continue to discuss the shifting marketing space and economic uncertainty, it’s time to face facts—volatility is the new normal.

SEO | 5 min read
Most eCommerce Brands Are Affected by Amazon Your company isn’t the first to feel overwhelmed by Amazon’s power, and it won’t be the last. Not…

SEO | 5 min read
The importance of keyword research for your eCommerce SEO campaign cannot be stressed enough. It’s a tried-and-true way to understand exactly what your consumer is…

SEO | 5 min read
Executive Summary What makes an eCommerce business sustain revenue and profit in markets of rising digital advertising costs and increased competition? The development and execution…