SEO Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients since 2004

Best SEO Training Courses Online

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The Best SEO Courses & Online Training Programs To Learn SEO

You can’t learn SEO just anywhere, and while there are many SEO courses online, not all of them are equal. In this guide we’ll review…

SEO Pricing: How Much Does SEO Cost

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SEO Pricing: How Much Does SEO Cost in 2025?

As AI transforms the way people discover and interact with content, SEO is evolving fast—and so is how it’s priced. If you’re exploring SEO services…

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SEO eCommerce Strategies for Online Stores in 2026

The Importance of eCommerce SEO Since organic traffic remains one of the most viable sources of revenue for an eCommerce site and drives around 33%…

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Shopify SEO Tips: 13 Ways To Improve Your Shopify SEO & Increase Your Rankings in Google

Shopify is a popular eCommerce platform known for its ease-of-use and plug-and-play capabilities. Unfortunately, like most popular eCommerce platforms, Shopify is not explicitly designed for…

How to Write Effective Blog Content

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How to Write Effective Blog Content

Search today is about more than just keywords—it’s about authenticity. Users are savvier than ever, and they know when they’re being served content written for…

Side-by-side ecommerce SERP comparison showing a product result with rich snippets (star rating, price, in-stock badge, free shipping) versus a plain blue-link product result without structured data.

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Rich Snippets & Structured Data for eCommerce: A 2026 SEO Guide

Rich snippets and schema have been regarded as an advanced SEO technique that should be at the pinnacle of your SEO campaign. This powerful bit…

Why Content is Critical to SEO

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Why Content is Critical to SEO (And Vice Versa!)

Hey there, thanks for attending our event hosted by the Content Strategy Philly Meetup group ! While we’re bummed we couldn’t host you all at…

How To Increase Your Click-Through Rate (CTR)

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How To Increase Your Click-Through Rate (CTR)

Often, marketers tend to focus their SEO efforts entirely on discoverability. There’s a careful balance to strike between a keyword-optimized website and a keyword-stuffed one.…

why integrated marketing matters article

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Why Integrated Marketing Matters

As we continue to discuss the shifting marketing space and economic uncertainty, it’s time to face facts—volatility is the new normal.

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How To Reduce Amazon eCommerce Cannibalism

Most eCommerce Brands Are Affected by Amazon Your company isn’t the first to feel overwhelmed by Amazon’s power, and it won’t be the last. Not…

Editorial illustration of an eCommerce keyword map drawn like a nautical chart connecting category, product, and content pages.

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eCommerce Keywords: How To Find Terms That Move Store Revenue

The importance of keyword research for your eCommerce SEO campaign cannot be stressed enough. It’s a tried-and-true way to understand exactly what your consumer is…

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2026 eCommerce SEO – Hacks, Tricks, and Your Organic Growth Playbook

Executive Summary What makes an eCommerce business sustain revenue and profit in markets of rising digital advertising costs and increased competition? The development and execution…