Case Study
SMS Series Automation
Elk Springs Resort
An SMS Automation that Generated Large Gains for Elk Springs Resort
Industry: Tourism | Location: Gatlinburg, TN
Size: 121 cabin rental sites on 68 acres in the Smoky Mountains
About
SMS Welcome Series Addition
In an effort to drive revenue and stay top of mind, OuterBox suggested that Elk Springs add SMS to their email program. Along with helping establish brand loyalty, the welcome series automation would also give subscribers the choice of communication preference (email, text, or both) during sign up and provide Elk Springs with an additional way to reach these customers in the future.
OuterBox updated the current forms to include SMS opt-in, created SMS specific forms to capture numbers from current email subscribers, and set up a Welcome Series Automation to capture potential and repeat customer mobile device numbers.
Results
$115K
Revenue Increase
$46:1
For every $1 spent in SMS, ESR has over $46 in return on advertising
15,000
Subscribers Collected
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