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OuterBox's Team

We are proud to have a team of professional web designers, developers, marketing experts and account services specialists. Our team has an extensive background in web development and marketing, having worked on hundreds of digital projects. We offer specialists in each area to bring our clients the best finished product and to offer support from a professional, no matter what your questions may be.

Justin Smith CEO

Justin founded OuterBox in 2004 with a passion for website design and search marketing. He studied for a short time at the Art Institute of Pittsburgh before leaving school to pursue business opportunities. Although his mother was upset then, she has since forgiven him.

Justin loves working with the OuterBox team to push the limits and explore the future of eCommerce. In 2012 Justin started working on OuterBox's most recent software development business, Onveos, a leader in customizable eCommerce platforms.

Justin is married with one daughter in the 7th grade.

Nick Nolan COO

Nick is COO and Co-Owner of OuterBox. He has been pinnacle to the growth of OuterBox, helping the company achieve multiple years of Inc. 500, Weatherhead 100 and NEO Success awards. Nick loves working with the talented and passionate OuterBox team and shaping the unique culture the company stands by: “It’s not the advancement of technology that leads us forward. It’s the power of our people that make it happen!”

Prior to joining OuterBox, Nick was President of Creanovate, an advertising consultant firm. He studied at Belmont University and MTSU in Nashville, TN as well as Ashland University in Ohio. 

Nick is married with one daughter.

Allison Smith VP Online Marketing

Allison joined Justin at OuterBox in 2008 after graduating from Kent State University with a degree in Fashion Merchandising and Marketing. Although seemingly unrelated to her degree, the world of Search Marketing was a great place to apply her analytical and creative marketing skills and before long, she was building a successful search marketing team.

At OuterBox and at home, Allison loves creating new things, whether it is creating better processes and improving strategies for clients, or working on her latest art project. Allison also enjoys trying new restaurants with her husband and browsing through Pinterest with her step-daughter!

Colin Brimfield Director Front-End Development

Colin is our director of front-end development here at OuterBox. Colin has nearly ten years experience in the industry, building sites of all shapes, sizes, and needs. Colin is very passionate about front-end development, and loves hand crafting new sites for great clients.

Colin enjoys training and watching mixed martials arts, computer games, and legos. He finds himself lucky to have an awesome wife, family and friends, which make every day brighter.

Jason Dutt Operations

Jason started his entrepreneurial career fresh out of high school in the Direct Sales industry. His success there has fueled other business ventures in spaces ranging from technology, to marketing, to manufacturing.

Jason and CEO Justin Smith have enjoyed a long standing friendship and business relationship. He founded the NewTide Group, a web design and internet marketing consulting firm, in 2000. In 2011, Justin and Jason combined forces more formally when NewTide was merged with OuterBox.

Jason and his wife, Stacy, have three children. Jason also enjoys a variety of out-door activities, including 4x4 off-roading and hiking.


Bosko Maksimovic Onveos Partner & CTO

Bosko is a dedicated, energetic software professional with 20 years of experience developing and leading global custom software development implementations.

Bosko met up with OuterBox in 2013 and came on as CTO & Partner of Onveos, OuterBox's software development business. Bosko oversees product development and custom functionality development for the latest custom projects. He has a passion for delivering solutions and for innovating the eCommerce marketspace.

Tim Wiseman Creative Director

Tim joined OuterBox bringing 16 years of experience focused on creative strategy and design in web, digital and print. Passionate about delivering the best user experience possible, he believes functionality plays a vital role to good form.

Tim is determined to deliver clean, strategic designs that tell a story and succeed, always eager to solve problems with calculated design solutions.

Fond of pencils and microns, he is continually sketching, which usually means he is listening and focused.

All of this comes second to his love for his wife and 2 daughters, who inspire him every day.

Jen Kinney Director of Online Marketing

Jen became Director of Online Marketing after serving as SEO Copywriter and then Strategist for almost 3 years. She graduated from Kent State University with a degree in Art Education and served as a middle school art teacher for 5 years. Her other experiences include working for an online non-profit newspaper, working as an IT specialist, web development work, and co-owning a successful photography studio.

Jen loves that online marketing involves all aspects of her expertise and enjoys helping clients see the big picture. When Jen isn't working she can be found biking, hiking, gaming, attempting to golf. Jen lives in Kent with her husband, Ethan, and dog, Wally.

Jake Banda Front-End Developer

Jake join OuterBox in 2012 as a Front End Web Developer. He studied Web Development at Full Sail University in Orlando, before returning home to Ohio. He is always looking to advance his knowledge base and learn new web technologies.

His passions including reading, biking, heavy metal and nerd stuff.

Daniel Dance Conversion Coach

As a Conversion Coach at OuterBox Dan meets with new prospects looking to work with OuterBox and helps them find the right solutions. He has lived in Akron for the past 6 years and enjoys the short commute to the OuterBox office downtown. Dan loves technology, good food, golf and fishing trips to Canada.

Chris SmasheBack-End Developer

With almost 10 years experience working with OuterBox, Chris is one of our go-to guys. This New York native and former Marine is our go-to guy for all things web.

Chris is fluent in ASP.NET, PHP, SQL, javascript, XML; you name the web language, and Chris can speak it - and he's pretty good at English, too.

Megan Kelly Account Associate

Megan joined the OuterBox team in 2014 as Traffic Coordinator. She received her BA in Business and Organizational Communications at The University of Akron. Her background is advertising, marketing, and project coordination. She loves working with the team at OuterBox to find solutions for clients and help them achieve their goals.

Born and raised in Akron, she enjoys traveling, being crafty, rocking out to music, and spending time with friends and family.

Emily Pierce SEM Strategist

Emily graduated from The Art Institute of Pittsburgh in 2013 with a degree in Web Design and Interactive Media. She has a background in web design and search engine optimization and marketing. Prior to attending The Art Institute, Emily had experience in on-air radio and television production. She has a passion for everything creative and loves to learn new technology

Aside from her career, Emily's main focus is her family. All of her spare time is spent with her two young boys and husband. They are always on the go, outside, playing sports, taking trips, volunteering at church and spending quality time together.

Brian Shoop Account Manager

Brian joined the OuterBox team after graduating from Ohio University with a degree in Marketing. He enjoys being an Account Manager because no two days are the same, and he gets to see a project through from discovery to launch. 

Brian has always enjoyed the chance to be creative, which is what drew him into marketing in the first place. Working at Outerbox has given him the ability to work together with different departments to create successful websites for businesses of all kinds. In his free time Brian likes to watch Cleveland sports and golf, which both usually lead to his third favorite thing, Irish whiskey. He has lived all over Ohio, as well as 3 years in North Carolina after college.

Kati May Office Administrator

Kati is our new office administrator. She has been doing hair for the last five years and decided she need a change. After showing interest in the web design world she decided that OuterBox would be a great fit! Kati's passions are meeting new people, creating new memories, and traveling.

Kati lives in Medina, Ohio with her husband, Steve, and their beautiful daughter Chloe and her two dogs, Samson and Bo.

Rory Becker Front End Developer

Rory is a native of Northeast Ohio, and has recently received his B.S. in Computer Information Systems from the University of Akron. He is a passionate Front End developer, and brings natural talent, forward thinking and strong problem solving abilities to our team. He has also served as a barista, and is always willing to share his extensive knowledge of coffees, teas, and technique.

When there is time for leisure between the grind of daily life, Rory enjoys expanding his vinyl collection and enjoying various forms of literature.

Justin Hoffman SEM Strategist

Born and raised in northeast Ohio, Justin joined OuterBox in September 2014 as a digital marketing intern while completing his marketing degree at Kent State University. Justin was then hired full time as a Search Engine Marketing specialist, and was recently promoted to SEM Strategist, specializing in paid advertising. A disciple of affiliate marketing, Justin spent the first four years of his career studying the results of SEO and digital marketing by creating and monetizing his own sites. The foundation of his strategy is driven by his analytical thought process and desire to produce tangible results.

Outside of work, Justin enjoys golfing, skiing, Cleveland Sports, craft beer, and Ohio State football. Go bucks!

Lydia Mehok Account Manager

Lydia is currently going to school at The University of Akron for political science and specializing in foreign affairs. That being said, she is also passionate about the power of technology and the internet in today's world- which led her down a path to OuterBox.

Lydia loves working with the OuterBox team- creating new solutions and processes that help clients establish their identity in the up and coming world of web design and ecommerce. She really enjoys working with the accounts team because it offers the opportunity to work with all kinds of people.Being a true Ohioan, Lydia loves spending her time watching Cavaliers games, traveling downtown to try new foodie spots, and visiting museums in her free time!

Sam Rafferty SEM Specialist

Formerly of the affiliate marketing world, Sam started at Outerbox in May of 2016, bringing 7 years of paid marketing experience. Having worked with over 75 traffic platforms in a wide variety of niches he brings deep insight of paid marketing strategies to the table. Sam is active on several marketing forum communities and is eager to learn about new marketing opportunities, techniques, and strategies.

Sam can most often be found checking out new restaurants or pubs in the Akron area, or spending time with his family and close friends and his beloved boxer/pitbull Hogger. He also enjoys gaming, grilling, and Netflix binges.

Lindsay Miller SEM Specialist

Lindsay joined OuterBox in 2016. A graduate of Kent State University with a Bachelor of Science in Public Relations, Lindsay found passion for SEO through self-practice and prior experience. She embraces the constant change and challenges of search engine optimization and digital marketing industry.

She currently resides in Lorain with her boyfriend and his daughter, was born and raised in Akron and loves all things about NE Ohio; especially the Cavs, Indians, Browns and UofA Men's Basketball Team. In her free time, Lindsay enjoys playing with her pit bulls Anna and Mia, watching Grey's Anatomy or sports, and overindulging in pizza.

Jared Heller SEM Specialist

Jared came to OuterBox with 6 years of Digital Marketing and SEO experience with special expertise in the realm of Web Analytics. Prior to entering the Digital Marketing field, he graduated from the University of Akron in 2011 with a Bachelor's Degree in Mass Communication.

Aside from his career, Jared loves spending quality time with his wife and son. He is also very active within his church and in his community in providing media coverage for the local sports teams.

Andrew Golden SEM Specialist

After graduating from the University of Akron with degrees in Political Science and Public Relations, Andrew spent time interning with an online marketing agency for wheelchair vans before returning to the University of Akron to complete coursework for a Master's of Communication degree. After which, he worked with several clients such as the Cleveland Clinic to overhaul their website content.

Andrew joined Outerbox in 2016 as a SEM Specialist and continues to strive to stay updated on best practices for Search Engine Marketing. While not at work, Andrew can be found coaching local speech and debate teams, spending time with his girlfriend around Highland Square, or brewing mead.