Case Study

Website Conversion to BigCommerce

TIE Industrial

Sells Industrial Automation Parts

Industry: Industrial Parts | Location: LaVergne, Tennessee
web design

TIE Industrial - Replatforming to BigCommerce

1. Project

A More Efficient Site

The (TIE Industrial) site was difficult to update and required too much attention from their internal IT team, and required more time than they were able to give it. TIE was looking for a new site on a platform that would continue to push them forward as new standards came out, with the ability to leverage another team to help create and maintain the overall user experience of the site. They also hoped to improve the overall site, with new features like purchasing repair for parts that could be shipped to TIE.

2. Approach

Replatforming & New Functionality

OuterBox’s approach to the issues presented was to take the Fanucworld current site functionality and build it upon a new theme in BigCommerce. This new site would allow our team to help them maintain and push the site forward, as well as create new functionality that would raise the bar for their site. Project highlights include:

  • Full site replatform to BigCommerce
  • Leveraged a new, enhanced, efficient IT team
  • New site features, like purchasing part repair with shipping
  • Enabled a robust, differentiated B2B commerce experience without compromising security, stability or scalability
  • Sleek site design for a large catalog, with customer and pricing segmentation down to the SKU level.

Control Website:

FANUC Control Website

Variation Website:

FANUC variation Website

3. Results

Increase in Transactions, Sessions, & Users

Since replatforming, minor website changes are now able to be made within a week or two, and major website changes can be queued and worked on in a faster timeline than before. is now more performant, a better user experience, and offers B2B customers new features that drive enhance the TIE Industrial brand and drives revenue.

Increase in sessions


Increase in sessions
Increase in new sessions


Increase in new sessions
increase in new users


Increase in new users
Increase in transactions


Increase in transactions

4. Platform Support


Deliver differentiated commerce experiences with the industry’s most versatile solution for innovate commerce. BigCommerce is more than a technology platform — it’s backed by a team of eCommerce experts driven to see your business maximize success, from one stage of growth to the next, providing the strategy, support, and tools to get you there. The openness and power of the BigCommerce platform empower you to focus on optimizing your business for growth.

BigCommerce Replatforming

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