Case Study

Request a Quote Test

Increasing form submissions through a more visible quote request CTA for a client

Industry: Home Improvement Manufacturing | Location: Minnesota

Size: 2,000 employees

*Company name has been omitted to honor our partner’s privacy.

Case Study: Request a Quote Test

Quote Request CTA Emphasis

The OuterBox conversion optimization team hypothesized that our partner’s “request a quote” option needed more visibility globally. Swapping out the text link for an actual call to action button increased visibility and lead to an overall increase in lead generation both in form submissions and call volume.


Case Study Control


Case Study Variation



Increase in Click Rate


Increase in Form Submission


Increase in Lead Generation


Increase in Phone Calls


“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”

- Bill O'Shea - Senior eCommerce Manager
Fidelity Life Case Study

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