Case Study

Highlighting Navigation Tools

Emphasizing helpful tools in navigation led to an increase in traffic

Industry: Home Improvement Manufacturing | Location: Minnesota

Size: 12,000 employees

*Company name has been omitted to honor our partner’s privacy.

Case Study: Highlighting Navigation Tools

About

Highlighting Navigation Tools

The navigation flyouts for Windows and Doors had too many links, causing anxiety and confusion. In addition, Trinity noticed limited traffic to the useful site tools that help users find the correct product(s). This issue was verified by on-site survey results.

By reducing the number of links in the windows and doors flyouts and adding emphasis to the useful site tools, Trinity would eliminate redundancies in the navigation and drive more traffic to the specialty tools recently developed for users to take advantage of.

Control

Case Study Control

Variation

Case Study Variation


Results

Final results showed the variation providing a statistically significant increase in users interacting with the helpful tools within the global navigation. This specifically addresses the feedback from the on-site surveys and users’ concerns about finding the right products and information, and also led to an increase in the completion rate of the Perfect Match tool.

10.53%

Increase in Phone Calls

Apostrophe

“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”

- Bill O'Shea - Senior eCommerce Manager
Fidelity Life Case Study

Get Results For Your Business! Request a Free Estimate.

We help eCommerce websites rank page #1 and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

Want to get the ball rolling quicker? Call 1-866-647-9218.

Quote Request - Email Marketing Quote

Quote request form for Email Marketing services

    • Email Marketing
    • Contact Information
    • *Providing a phone number will allow us to easily contact you regarding questions we may have about your project.
Google Partner
We'll get back to you within 24 hours.
Monday - Friday.
Want To Talk Now?
1-866-647-9218
Offices open 9-5 EST.