Emphasizing helpful tools in navigation led to an increase in traffic
Industry: Home Improvement Manufacturing | Location: Minnesota
Size: 12,000 employees
*Company name has been omitted to honor our partner’s privacy.
The navigation flyouts for Windows and Doors had too many links, causing anxiety and confusion. In addition, Trinity noticed limited traffic to the useful site tools that help users find the correct product(s). This issue was verified by on-site survey results.
By reducing the number of links in the windows and doors flyouts and adding emphasis to the useful site tools, Trinity would eliminate redundancies in the navigation and drive more traffic to the specialty tools recently developed for users to take advantage of.
Final results showed the variation providing a statistically significant increase in users interacting with the helpful tools within the global navigation. This specifically addresses the feedback from the on-site surveys and users’ concerns about finding the right products and information, and also led to an increase in the completion rate of the Perfect Match tool.
“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”
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