Case Study

A/B Testing New Product Page Design

Scratches Happen

Scratches Happen provides custom touch up paint kits for automotive and motorcycle scratches.

Industry: Automotive Touch Up Paint Kits | Location: Salt Lake City, UT

Scratches Happen - A/B Testing New Product Page Design

1. Project

Increase Progressions to Add to Cart

Scratches Happen’s product page lacked engaging elements and action indicators, as well as an effective hierarchy of information. In pursuit of creating a more compelling page, OuterBox created a new design with more dynamic elements to encourage user add to cart.


Add To Cart Control


Add To Cart Variation

2. Approach

Dynamic New Design

OuterBox put together a proof of concept test incorporating a number of changes proposed by OuterBox’s design team and the Scratches Happen team. This included reorganized page elements, additional engaging elements (like value propositions and an FAQ section), and incorporated clear action indicators.


New Design Control


New Design Variation

3. Results

Higher Progression

Scratches Happen’s product pages not only now look more engaging, but they are also easier for users to navigate. These pages now present more clear action indicators, better value propositions, and also answer questions through an FAQ section.


Lift in progression rate

4. Platform Support


The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.

  • VWO Testing
  • VWO Engage
  • VWO Insights
  • VWO Plan
  • VWO FullStack
  • VWO Services
VWO Platform Support


OuterBox has done a great job understanding our business, customer and our website opportunities. We find ourselves well aligned with them on priorities: what to work on, designs, and strategy. Their team brings a deep knowledge (from multiple industries) of best practice UX design to our project. Also, they work fast to iterate designs, make revisions, code tests, and setup reporting. The quality of the strategy and deliverables is very high. End to end, they have been an outstanding partner — smart, highly flexible, and bringing excellent value to our organization.

- Adam Pemberton - President
Scratches Happen - A/B Testing New Product Page Design

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