Case Study

A/B Testing of New Lead Generation Form

TIE Industrial (Fanucworld)

Creating a global lead generation form to increase submission rate for TIE Industrial.

Industry: Industrial | Location: LaVergne, TN

Case Study: A/B Testing of New Lead Generation Form

Form Creation

The OuterBox UX team created a global lead generation form to increase form submissions and reduce page redirects for TIE Industrial customers interested in requesting a quote. The fullscreen form was created with a “Start a Quick Quote” call to action throughout the site. After clicking on the CTA, users were directed to a pop up with a form to submit information. OuterBox designed the form and our engineers created and deployed the test.

TIE New Lead Generation Form Case Study

TIE New Lead Generation Form Case Study



Increase in Form Submission

Better Efficiency for User

Analysis & Summary

This test removed the need for a user to load an entirely new page by presenting a modal in whatever step of the funnel the user was already in.


Visual Web Optimizer (VWO)

The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.

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“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”

- Bill O'Shea - Senior eCommerce Manager
Fidelity Life Case Study

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