Case Study

Migration to Klaviyo, Marketing Automation & Email Platform

Elk Springs Resort

Industry: Tourism | Location: Gatlinburg, TN | Size: 121 cabin rental sites on 68 acres in the Smoky Mountains

Overview: OuterBox migrated Elk Springs Resort to an extensive email marketing solution that provided a better brand experience.

Marketing Automation & Email Platform

1. Problem

Limited Email Capabilities

Elk Springs Resort lacked the ability to deliver personalized emails to their customers and subscribers. They were using disparate email solutions for delivering limited, text based messaging.

2. Solution

Migration to Klaviyo Email Platform

OuterBox migrated Elk Springs Resort to Klaviyo, a robust email platform. In doing so, OuterBox drove the following email enhancements and solutions:

  • Extensive automation and personalization features
  • Design and build custom on-brand email templates
  • Provided account setup and data strategies to allow for advanced personalization and segmentation
Custom, Repeatable Solution

3. Results

Custom, Repeatable Solution

4. Platform Support


Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.


An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based eCommerce marketing automation platform for personalized 1:1 email that drives results.

Klaviyo Automation

About Elk Springs

Elk Springs Resort
With breathtaking views of the Great Smoky Mountains, Elk Springs Resort features 121 cabin rental sites on 68 acres. With the objective of preserving the natural beauty of the property, the roads and cabin rental sites have been carefully integrated into the environment while maximizing the views of the Smoky Mountains. Since 2006 Elk Springs Resort has gained recognition for providing luxury accommodations that offer modern comforts and a mountain experience like no other. Elk Springs Resort boasts top rankings on TripAdvisor and has been ranked as one of the top 7 best destinations for Group Vacations on CNN Travel.

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