Case Study
Long Term Email & SMS Partnership
Unclaimed Baggage
Buys domestic airline orphaned bags and gives them a second life by selling, donating, and recycling their contents.
Industry: Retail | Location: Scottsboro, Alabama
1. From Zero To Maturity
Comprehensive Marketing Automation Partnership
OuterBox started by getting Unclaimed Baggage setup with fundamental automations including the Welcome Series and three Abandonment Automations. When those were live, we shifted focus to increase total Customer Lifetime Value and celebrate key milestones to get customers back into continued purchases.
2. Automations Buildout
Core & Advanced Automation Strategy & Implementation
We started by getting Unclaimed Baggage setup with fundamental automations including the Welcome Series and three Abandonment Automations. When those were live, we shifted focus to increase total Customer Lifetime Value and celebrate key milestones to get customers back into continued purchases.
3. Multi-Channel List Growth
Custom & Multi-Step Opt-in Strategy
Unclaimed Baggage needed a custom form built in order to integrate with Shopify account setup. As their email program grew they added a Birthday email pop-up as well as an SMS-Only popup to add phone numbers to users who had already submitted an email address.
Account Creation Form
Custom Form Merging Klaviyo with Shopify Accounts
3-Step General List Growth
Email & SMS in 2 Steps
2-Step SMS-Only Form
Shown to users who have submitted email but not phone number
Birthday Promotion Popup
Grow List and Increase Loyalty
4. SMS & Email Notifications
SMS Integration into Klavio
Unclaimed Baggage had explored other standalone SMS tools but ultimately had us integrate SMS into their Klavio email program to have the full customer view and allow for email and SMS behavioral segmentation.
5. Program Impact
Automated Personalization to Drive Large Revenue Growth
When Unclaimed Baggage approached us, they had a young email program and were new to Klaviyo. Through our long term partnership, they’ve grown a constant stream of new contacts across email and SMS. By leveraging strategic touchpoints and their owned customer data, their automations continue to grow year after year with email and SMS being significant drivers of growth.
Email Automations
- Welcome Series
- Abandoned Cart
- Abandoned Checkout
- Abandoned Browse
- VIP Promotion
- Birthday Email
- First Purchase Anniversary
- Customer Winback
- Cross-sell
- Wishlist Reminder
- Sunset
Email Automations
- Only Welcome Series
- General Welcome Series
- Abandoned Cart
- Abandoned Checkout
- Abandoned Browse
Forms & List Growth
- Account Creation
- -Step Email, SMS, Account Creation
- SMS-Only Opt-in
- Birthday Promotion Opt-In
40,300
Orders Attributed to Email in the Last 12 Months
143,100
Number of Contacts Generated in the Last 12 Months
51%
Percent of Revenue from Email in the Last 12 Months
6. Platform Support
Klaviyo
Klaviyo is a cloud-based eCommerce marketing automation platform for personalized 1:1 email that drives results.
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