Case Study

A/B Testing Progression Indicator

Elk Springs Resort

Designing a progression indicator element to help increase conversion rate.

Industry: Tourism | Location: Gatlinburg, TN

Size: 121 cabin rental sites on 68 acres in the Smoky Mountains

Case Study: A/B Testing Progression Indicator


Progression Indicator

OuterBox saw an opportunity to improve presentation of the checkout process for the Elk Springs Resort website, which seemingly lacked clarity and took up too much page height on mobile.


Modern Checkout Experience

By incorporating a checkout progression illustration, OuterBox created a modern user checkout experience that better represented Elk Springs Resort while also reducing the amount of screen space required on smaller devices.


Increase in Conversion Rate

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