Industrial Web Design Services

At OuterBox, we design industrial websites that do more than just look professional — they’re built to convert. With 20+ years of experience designing sites for manufacturers, OEMs, and B2B suppliers, we understand how to create web experiences that speak directly to engineers, buyers, and sourcing teams.

Whether you’re showcasing complex capabilities or thousands of SKUs, we design with your audience — and your goals — in mind.

 

     Google Premier Partner Agency - OuterBox

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We Are Partnered With 1000+ Companies Around The Globe

What’s Included In Our Industrial Web Design Services?

We build custom websites designed around your products, buyers, and business goals — never one-size-fits-all templates.

  • Fully custom designs — no templates or off-the-shelf themes
  • SEO-friendly layouts for technical and spec-based searches
  • Product catalogs with filtering, search, and part browsing
  • Mobile-first design for field and on-the-go access
  • Conversion-focused UI for quote requests, samples & contact forms
  • WCAG-compliant design for accessibility standards

A Web Design Agency That Understands Industrial Markets

We’ve designed websites for industrial companies across sectors — from fabrication and component manufacturing to tooling and equipment supply. Our experience means we understand the complexity of your offerings and the sophistication of your buyers.

We design for the way your customers search, compare, and decide — using technical terms, capabilities, certifications, and industry specs.

How We Approach Industrial Website Design

Designed for Technical Audiences
From engineers to procurement professionals, we map user journeys around what your buyers need — fast access to specs, clear product hierarchies, and easy quote paths.
Focused on Conversion & Search Visibility
We combine intuitive design with built-in SEO strategies, ensuring your site is discoverable for the terms your buyers are actually searching — from part numbers to tolerances.
Scalable, Future-Proof Design
Your business evolves — your website should too. We build flexible frameworks that scale with your product lines, new capabilities, and digital goals.
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Ready for a Better Industrial Website?

Request a free website review — we’ll show you where your current site may be underperforming and how a strategic redesign can better serve your customers and sales team.

📊 Includes: Design review, user flow audit, SEO check, and a customized strategy roadmap.

Need an expert now? Call 1-866-865-4556

Quote Request - Website Quote

General quote request form for all services

    • Website
    • Please explain your website needs, timeline, and goals.
    • Contact Information
    • *Providing a phone number will allow us to easily contact you regarding questions we may have about your project.
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Who Is OuterBox?

We’re a full-service digital agency with 20+ years of experience designing high-performing websites for industrial brands. From massive product catalogs to complex service offerings, our sites are engineered for performance — from the first visit to the final quote request.

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SEO Services Director John Battaglini
John Battaglini
Director of SEO Essentials
     
Don't Listen To Us...
Hear From Our Partners
Illusion Systems
Corsa Performance
Soccer Innovations

Why Industrial Brands Choose OuterBox

Industrial companies partner with us because we understand the difference between a website that just looks nice — and one that drives leads, quotes, and revenue. Every site we design is rooted in strategy, backed by experience, and built to support your actual sales process.

We don’t need a crash course in your industry — we’ve been working with manufacturers, OEMs, and B2B suppliers for over two decades. That means less time explaining what you do, and more time designing a website that helps you win more business.

We bring together in-house specialists in SEO, paid media, and CRO to ensure your website is more than just a brochure — it’s a tool that works for sales, marketing, and procurement.

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Deep Industry Experience

We’ve worked with hundreds of industrial and manufacturing clients — we speak your language and design for your audience.

Conversion-First Focus

Every design decision is made with your sales goals in mind. We turn visits into qualified leads, RFQs, and conversations.

Collaborative, Transparent Process

We work as an extension of your team, ensuring your site reflects your brand, supports your operations, and drives measurable ROI.

FAQs About Our Industrial Web Design Services

What makes industrial web design different from standard B2B design?

Industrial web design accounts for technical buyers who need fast access to specifications, certifications, and product data. Sites are structured around how engineers and sourcing professionals think — not just general business users. Navigation, content, and conversion paths are customized for a longer, more research-driven buying cycle.

Can you redesign our existing industrial website?

Yes. Whether your site needs a full redesign or a strategic refresh, we can assess what’s working, what’s not, and rebuild around your business goals. We’ll retain any valuable content and assets while improving usability, SEO, and lead generation.

How do you design for SEO in the industrial space?

We build websites with SEO at the core — targeting spec-driven keywords, part numbers, and industry terminology your buyers actually use. From site architecture to metadata, every element is designed to help your site rank for high-intent searches.

Can you support product catalogs and custom filtering?

Absolutely. We design and develop product catalogs that support advanced filtering, search by SKU or spec, and easy navigation of large inventories. Our goal is to help your users quickly find what they need and request a quote or make contact.

Will my website be mobile-friendly and fast?

Yes. Every site we build is mobile-optimized, fully responsive, and performance-tested. We prioritize page speed, mobile usability, and accessibility standards — because your users expect performance across every device.

Do you integrate with CRM, ERP, or other back-end systems?

We do. Our development team can integrate your website with Salesforce, HubSpot, NetSuite, or custom ERP platforms to streamline lead flow, product data, and internal workflows.

Industrial Web Design Case Studies
Case Studies
Case Study - Rapid Rivets and Fasteners
Rapid Rivets & Fasteners (Aerospace & Military Distributor)
  • The Challenge: A sparse, spec-heavy catalog wasn’t surfacing for the intent-driven searches engineers use.
  • Proposed Solution: Build eight keyword-rich product pages and restructure on-site content around buyer intent.
  • The Impact: +216 % traffic and +155 % conversion events in just six months. 6,441 net-new visits from organic & paid search.
Brazos Fasteners
  • The Challenge: Outdated site with thin content and poor visibility; 47% of traffic was direct.
  • Proposed Solution: Redesign site, build SEO content, and target petrochemical sector keywords.
  • The Impact: +158% organic traffic, +442% conversions in 90 days, enabled facility expansion.

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