PPC, SEO Campaigns Drive Online Conversions for 1 EDI Source

1 EDI Source SEO Case Study

1 EDI Source came to OuterBox looking for a subject matter expert to help increase the quantity and quality of their lead generation program. They wanted a strategic partner to help guide their SEO and PPC strategies as well as a firm that maintained its commitments and clearly communicated their progress. Since partnering with OuterBox, 1 EDI Source has seen their leads continue to increase while gaining valuable traction in their keyword rankings.

1 EDI Source SEO Case Study

Key Campaign Statistics

66%

Increase in Organic Leads (MoM)

42%

Decrease in Cost Per Conversion (YoY)

70%

Increase in Google Keyword Rankings

Project Overview

1 EDI Source has been a leading EDI provider and innovator for more than 30 years. The company offers a full line of EDI software solutions that solve a variety of issues through flexible, easy-to-use tools and expert, live support and consulting services.

1 EDI Source came to OuterBox in December 2018 looking for a subject matter expert to help increase the quantity and quality of their lead generation program. After briefly working with another agency, 1 EDI Source was looking for a change. They wanted a strategic partner to help guide their SEO and PPC strategies as well as a firm that maintained its commitments and clearly communicated their progress. Since partnering with OuterBox, 1 EDI Source has seen their leads continue to increase while gaining valuable traction in their keyword rankings.

 


 

Making an Immediate Impact on Traffic & Leads

Starting with some foundational research and direct on-page optimizations, OuterBox first looked to execute on areas that would drive the most immediate impact. This included on-page updates (title tag enhancements, H1 optimizations, and meta description updates), technical updates (addition of review schema to website footer), and content updates (article optimizations and new landing page creation).

Within the first full month of working with OuterBox, 1 EDI Source saw their organic conversions increase by 57% year-over-year.

SEO Strategy Built on Continual Improvements

While SEO takes time to see results, 1 EDI Source was very interested in seeing the month-over-month progress, which is central to how OuterBox optimizes its strategy over time. Through its SEM Spotlight reporting dashboard, OuterBox gave 1 EDI Source direct access to the metrics that matter most, reporting monthly on KPIs such as traffic, visibility and conversions. By continually tracking these key indicators of success, OuterBox has been able to make ongoing optimizations that continue to drive leads for 1 EDI Source.

Apostrophe

The team at OuterBox has been key to our SEO and PPC success. The team provides clear communication and helps promote growth and expansion within the software services industry.

- Jacob Olsieski, Digital Marketing Manager

Notable Keyword Rankings:

  • Healthcare EDI companies
  • AS2 Compliance
  • Healthcare EDI company
  • Learn EDI mapping
  • EDI software for healthcare
  • EDI online
  • Healthcare EDI software
  • Cost of EDI
  • EDI Consulting
  • Implementing EDI

Delivering Real Results

1 EDI SEO Case Study

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John Battaglini
John Battaglini
Director of Search Marketing