When you've been running a successful eCommerce business online, it's tough to switch platforms, start new marketing initiatives, and take a big step forward. Boat and RV Accessories did just that. After initial phone calls, meeting, and consultation, we developed a plan to help Boat and RV grow their business and tackle areas that were limiting success. Comparing the previous website to the new website, sales grew over 234% (monthly revenue) and organic search traffic jumped 175%.
In any website redesign, it is important to not only increase search engine rankings, but retain the current rankings. Using the Onveos 301 redirect module, we were able to create thousands of redirects and be sure Google knew where to find all of the new content.
With thousands of products and technical specifications, allowing customers to filter products by attributes was extremely important. Using AJAX technology for filtering, we eliminated duplicate content and built the site as SEO friendly as possible.
Equipped with Smart Search, Boat and RV's search bar gives instant results when a customer starts typing, making the process of finding the item needed quicker, increasing sales and conversions.
Integrating a new checkout process increased Boat and RV's conversion rate by over 103%, allowing them to cut back on certain paid advertising outlets while growing sales dramatically year-over-year.
Our team will answer questions, give suggestions, and provide you with a detailed Ecommerce scope, pricing estimate and project timeline. We look forward to discussing your project.