Dedicated SEO Campaign Drives Increased Leads, Traffic, and Keyword Rankings for Cardinal Peak

Cardinal Peak SEO Case Study

Cardinal Peak came to OuterBox in October 2020 looking for an SEO expert and partner. The company had launched a new website earlier in the year but after its launch, Cardinal Peak noticed a significant dip in their keyword rankings, website traffic, and ultimately their leads. They needed help identifying what had gone wrong and desperately wanted to redirect their sinking ship as soon as possible. OuterBox was able to quickly step in and make an immediate impact.

Cardinal Peak SEO Case Study

Key Campaign Statistics

167%

Increase in Organic Traffic

169%

Increase in Organic Goal Conversions

99%

Increase in Keyword Rankings

Project Overview

Founded in 2002, Cardinal Peak is a Colorado-based product engineering services company. They have helped their clients commercialize hundreds of products and are recognized as a trusted leader in the product engineering space.

Cardinal Peak came to OuterBox in October 2020 looking for an SEO expert and partner. The company had launched a new website earlier in the year but after its launch, Cardinal Peak noticed a significant dip in their keyword rankings, website traffic, and ultimately their leads. They needed help identifying what had gone wrong and desperately wanted to redirect their sinking ship as soon as possible. OuterBox was able to quickly step in and make an immediate impact.
 


 

SEO Campaign Delivers Short-Term Results, Built for Long-Term Success

OuterBox first looked to optimize the Cardinal Peak homepage, updating areas like the title tag, meta description, H1 headers, and opening paragraph copy. These optimizations provided a nice boost right out of the gate and helped set the foundation for future improvements. From there, the OuterBox team looked to optimize several key landing pages, seeking opportunities to include Cardinal Peak’s high-volume keywords.

 

These updates have led to a 167% increase in organic web traffic YoY as depicted in the graph below.

 

Cardinal Peak SEO Case Study

 

Over time, OuterBox looked to optimize and create new content across the Cardinal Peak website, with a particular focus on the company’s service and category pages. The team also implemented a robust internal linking strategy to help further boost and spread “link juice” throughout the entire site.

While SEO is a long-term play, OuterBox’s efforts have already paid major dividends for Cardinal Peak as they have seen their organic goal conversions increase by 169% YoY and their keyword rankings continue to climb (see chart below).

Cardinal Peak SEO Case Study

Organic Keyword Growth

Notable Keyword Rankings:

  • Streaming audio product design
  • Connected device engineering requirements
  • Connected device engineering company
  • Connected device engineering
  • Audio product design company
  • Embedded security consultancy
  • Audio product design
  • Digital signal processor contract engineering
  • Audio processing firms
  • Bluetooth contract engineering

Delivering Real SEO Results

SEO Search Result

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John Battaglini
John Battaglini
Director of Search Marketing