Founded in 2002, Cardinal Peak is a Colorado-based product engineering services company. They have helped their clients commercialize hundreds of products and are recognized as a trusted leader in the product engineering space.
Cardinal Peak came to OuterBox in October 2020 looking for an SEO expert and partner. The company had launched a new website earlier in the year but after its launch, Cardinal Peak noticed a significant dip in their keyword rankings, website traffic, and ultimately their leads. They needed help identifying what had gone wrong and desperately wanted to redirect their sinking ship as soon as possible. OuterBox was able to quickly step in and make an immediate impact.
SEO Campaign Delivers Short-Term Results, Built for Long-Term Success
OuterBox first looked to optimize the Cardinal Peak homepage, updating areas like the title tag, meta description, H1 headers, and opening paragraph copy. These optimizations provided a nice boost right out of the gate and helped set the foundation for future improvements. From there, the OuterBox team looked to optimize several key landing pages, seeking opportunities to include Cardinal Peak’s high-volume keywords.