High Point Scientific: Increasing organic traffic value by 240% in less than 6 months and still going

High Point Scientific brings over 30+ years of combined experience in high-end optic sales, providing the highest quality telescopes and related equipment available online. After years of stagnant SEO results, High Point Scientific was told by their previous SEO company that their results had essentially plateaued. A quick SEO audit by OuterBox revealed that this was simply not true. Moreover, High Point Scientific hadn’t even begun to approach their true organic potential. We knew we could help, and couldn’t wait to start!

High Point Scientific SEO Case Study

Key Campaign Statistics

363% Website Traffic Increase

179% Increase in Organic Revenue

9,876 Keywords on First Page of Google (compared to 3,205)


Project Overview

High Point Scientific brings over 30+ years of combined experience in high-end optic sales, providing the highest quality telescopes and related equipment available online. After years of stagnant SEO results, High Point Scientific was told by their previous SEO company that their results had essentially plateaued. A quick SEO audit by OuterBox revealed that this was simply not true. Moreover, High Point Scientific hadn’t even begun to approach their true organic potential. We knew we could help, and couldn’t wait to start!


 

Top Google rankings for the most competitive keywords

First, OuterBox tackled the lowest hanging fruit, optimizing top performing category pages while focusing on high profit-margin products to make an immediate impact on High Point Scientfic’s bottom line. Within six months of working with OuterBox, High Point Scientific was ranking #1 and #2 for “telescopes” and “telescope” respectively, with many other high-value keywords making the jump to page 1. The resulting 240% increase in organic traffic value has led to a 40% increase in organic conversions, and HighPointScientific.com continues to build momentum.

Keywords of Focus Include:


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John Battaglini
John Battaglini
Director of Search Marketing