Dedicated SEO Campaign Drives Increased Revenue, Traffic, and Keyword Rankings for JEGS

JEGS SEO Case Study

JEGS came to OuterBox in the summer of 2021 looking for a big change. Their keyword rankings had been on a downward trend for nearly two years and they knew the were leaving money on the table. They asked OuterBox to help them turn things around and in just the first six months of working together they’ve seen keywords jump 46%!

JEGS SEO Case Study

Key Campaign Statistics


Increase in Organic Traffic


Increase in First Page Keyword Rankings in 6 Months


Increase in Keywords In Positions 1-3 on Google

Project Overview

Founded in 1960 by Jeg Coughlin, JEGS has since become the leading name in high-performance auto parts. When JEGS first engaged OuterBox in August of 2021, their rankings had been experiencing a slow 2-year-long decline. They needed help righting the ship but couldn’t find the right partner – until they talked to OuterBox.



Fast Results Exceed Expectations

With a site that has as strong a domain authority as JEGS, OuterBox knew just what to do to get results quickly. JEGS took full advantage of OuterBox’s wide array of in-house experts. From senior strategists and content writers to developers and link builders, the OuterBox team dove into this project head first and has helped to accelerate the auto parts store’s rankings back into the top spots where they belong!


Since partnering with OuterBox, JEGS has seen a large increase in its organic traffic, as highlighted in the chart below.


JEGS SEO Case Study


In addition, the website’s organic traffic value and organic keywords have grown significantly, increasing total keyword volume by 45% in just six months!

NRS World SEO Case Study

Notable Keyword Rankings:

  • Aftermarket car parts
  • Aftermarket parts
  • Turbos
  • Exhaust pipes
  • Crate engines
  • Engine headers
  • Race wheels
  • Garage tools
  • Automotive gauges
  • Superchargers for sale
  • Performance radiator
  • Racing seat belts
  • supercharger kits
  • Manual shifter
  • Drag racing helmets
  • Vintage car parts
  • Drag racing tires
  • & thousands more

Delivering Real SEO Results

SEO Search Result

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SEO Services Director John Battaglini
John Battaglini
Director of Search Marketing