SEO Campaign, New WordPress Site Fuel Keystone Law Group's Lead Generation Efforts

Keystone first engaged OuterBox in October 2019 to help manage their SEO efforts and they haven’t looked back since. With a focus on generating more leads through organic search, Keystone also partnered with OuterBox to redesign their WordPress website. The redesigned site officially launched at the end of October 2020. With ongoing optimizations underway, Keystone has already seen significant increases in organic search traffic, which has helped fuel their lead generation efforts.

Keystone Law SEO Case Study
Keystone Law SEO Case Study

Key Campaign Statistics

114%

Website Traffic Increase

96%

Increase In Leads

3,606

Keyword Rankings (compared to 1,908)

Project Overview

Keystone Law Group focuses exclusively in probate, trust, and estate litigation. As a boutique law firm, Keystone is one of the largest probate practices in California. Keystone first engaged OuterBox in October 2019 to help manage their SEO efforts and they haven’t looked back since. With a focus on generating more leads through organic search, Keystone also partnered with OuterBox to redesign their WordPress website. The redesigned site officially launched at the end of October 2020. With ongoing optimizations underway, Keystone has already seen significant increases in organic search traffic, which has helped fuel their lead generation efforts.


Building a Solid SEO Foundation That Drives Traffic

Starting first with a series of on-page and technical optimizations, OuterBox developed a custom-built SEO game plan that has served as the foundation for Keystone’s ongoing SEO success. Keystone’s strategy has centered around:

  • Optimizing website content (keyword targeting, internal linking, etc.)
  • Content creation (new blogs and articles to boost core pages and authority)
  • Link building (to improve overall domain rating)
  • Technical updates (image optimizations, site speed enhancements, etc.)

 

Through these ongoing optimizations, OuterBox has helped Keystone increase its organic website traffic by 50% while increasing organic goal conversions by 56%.

In addition to the jump in organic traffic, Keystone saw a 75% increase in its Google keyword rankings.

Notable Keyword Rankings:

  • Trust litigation California – #1
  • California trust litigation – #2
  • Probate litigators LA – #2
  • Los Angeles estate litigation #2
  • LA estate litigation #2
  • Estate litigation LA – #2
  • LA probate litigators – #3
  • Conservator Lawyer – #7
  • Trust lawyer California – #11

New WordPress Site Makes Immediate Impact

Using a WordPress platform, Keystone Law Group turned to OuterBox to develop a new WordPress website. The law firm was looking for a partner to help refresh its design, restructure its navigation, consolidate content, assist with content migration, and manage its Zoho CRM integration for better tracking capabilities. Led by the development and SEO teams, OuterBox worked closely with Keystone Law Group to rebuild the site, ensuring all updates were informed by the overarching SEO strategy.

Within the first month of launching the new site, website traffic was already up by 43% and website conversions were up 35%.

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John Battaglini
John Battaglini
Director of Search Marketing