Dedicated SEO Campaign Drives Increased Revenue, Traffic, and Keyword Rankings for NRS World

NRS World SEO Case Study

NRS World came to OuterBox in December 2019 looking for an SEO expert and partner. The company had launched a new website earlier in the year but after its launch, NRS World noticed a steep drop in their keyword rankings, website traffic, and ultimately their online sales. They needed help identifying what had gone wrong and desperately wanted to redirect their sinking ship as soon as possible. OuterBox was able to quickly step in and make an immediate impact. And continues to do so to this day.

NRS World SEO Case Study

Key Campaign Statistics


Increase in Organic New Users


Increase in Revenue


Increase in Keyword Rankings

Project Overview

National Roper’s Supply (NRS) is the go-to source for all things Western. Since 1994, the company has served as a leading provider of saddles, ropes, Western wear, and everything in between. When NRS first engaged OuterBox in February of 2020, they had recently moved their website from a custom platform to Shopify and needed help improving their organic search results. They were looking for a strategic partner to help manage their SEO efforts and stay ahead of their competitors.



Building a Strong SEO Foundation

While SEO takes time to see results, OuterBox quickly got to work, conducting extensive research to build a thorough plan, first looking at on-page optimizations and technical adjustments. With OuterBox’s in-house expertise of designers and developers, the SEO team was additionally able to help NRS in the areas of design, content creation, and development, further propelling the company’s SEO rankings.


Since partnering with OuterBox, NRS has seen a steady increase in its organic search traffic, increasing by more than 74%.


NRS World SEO Case Study


In addition, the website’s organic traffic value and organic keywords have grown significantly, as highlighted
in the chart below.

NRS World SEO Case Study

Notable Keyword Rankings:

  • Ropes
  • Roping
  • Cinches
  • Saddle accessories
  • Cowboy rope
  • Team ropes
  • Horse bits
  • Horse reins
  • Western saddles
  • Lasso rope
  • Saddles for sale
  • Western jackets
  • Cowgirl jeans
  • Saddle blankets
  • Spur straps
  • Cowboy boots for sale
  • Rodeo hats

Delivering Real SEO Results

SEO Search Result

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SEO Services Director John Battaglini
John Battaglini
Director of Search Marketing