GPI Meters: Increasing paid search leads while decreasing cost per conversion

GPI Meters came to OuterBox looking to improve eCommerce conversions and sales from their authorized reselling site based around GPI/FLOMEC liquid flow meters for industrial and commercial purposes. The search for an agency began because of a low ROI and it was clear the campaign needed major adjustments and optimization.

GPI Case Study

Key Campaign Statistics

10%

Increase in Clicks

-48%

Decrease in Cost per Conversions

142%

Increase in Conversions

Project Overview

GPI Meters came to OuterBox looking to improve eCommerce conversions and sales from their authorized reselling site based around GPI/FLOMEC liquid flow meters for industrial and commercial purposes. The search for an agency began because of a low ROI and it was clear the campaign needed major adjustments and optimization.



The Strategy

  • We completed a full campaign restructure based off the products available on the site; using each flow meter type as a basis for a campaign.
  • New ad copy was created using top keywords surrounding each specific campaign.
  • Keyword bids were adjusted to help drop daily costs and to place focus on terms that convert more frequently.
  • Repetitive/redundant keywords & phrases were removed to also help drop the daily spend and to also remove any potential for overlapping ads.
  • A Google Shopping campaign was created; beginning with the top 50 products from the client, to help drive additional sales and new visitors.
  • Collaborative effort with the SEO team to help make sure all marketing teams were aligned and working towards the same goals.

GPI Meters tasked us with improving e-commerce conversions and bringing in new traffic from their authorized reselling site; which is based around GPI/FLOMEC liquid flow meters for industrial and commercial purposes. Results were low, and things needed to change.

Google Ads Campaign to Boost eCommerce Website Sales Online

The Results

  • Even though they didn’t run ads in January or February of 2019, conversions were up 142% compared to Jan-Nov of 2018
  • Every month we’ve worked on the account has seen at least 200% Yo growth
  • August saw 1,000% YoY growth
  • Cost / Conversion, Conversion Rate, and Sales are the best they’ve been in the history of the account

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Sam Russell
Director of Paid Search Marketing