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What is White Label PPC?

White Label PPC refers to the outsourcing of PPC services made available to resellers and wholesalers within the digital marketing indusry.

The White Label service provider offers its PPC services to other businesses/agencies to sell as their own, often in bulk to PPC wholesalers. More often than not, this is done without disclosing this fact to the client that initially purchased the services.

The phrase "white-label" has origins that can be traced back to the production of vinyl records. It was common to send promotional versions of new records to DJs, and often these records would arrive in a plain white sleeve. This made it cool to have a "white label" version of a record, since these were rare promotional items not made for public consumption. Now, the name itself is mostly derived from the blank white label on packaging that can be filled in with the marketers company logo or trade dress.

Today, digital marketing services like PPC, SEO, and Web Design are often sold to third party resellers and wholesalers. These resellers benefit from discounted rates for buying services in bulk, which contributes to the resellers profit margin. By hiring a third-party to provide the actual service, the PPC reseller can offer a service that typically requires hiring additional in-house employees and other expensive overhead costs.

White Label PPC management from OuterBox makes your business or digital marketing agency look like the pros, without having to do any of the heavy lifitng.

If you want to offer PPC as a service to your clients, but lack the necessary resources, time, or skills, talk to us today! We're looking to build long lasting, mutually-beneficial partnerships with our PPC resellers and wholesalers.

In addition to White Label PPC, OuterBox proudly offers White Label SEO services as well as White Label Web Design & Development.

What does White Label PPC Mean?
Our White Label PPC Management Services Are Perfect For Agencies, Resellers & Wholesalers

OuterBox is a Google Partner team certified in Google Ads, display, and shopping. We understand what it takes to be succesful when it comes to consistently maximizing the ROI of your paid advertising budget.

Make Your Agency Look Like
PPC Experts

With white label PPC services from OuterBox, your digital marketing agency can focus on sales while we take care of all the heavy lifting.

Our white label PPC services provide our agency partners with everything needed to satisfy their clients, expand their portfolio, and grow their business. We know what it takes to maximize ROI on your clients' Google Ads spend and have over 15 years of experience optimizing PPC campaigns. From access to costly agency tools to hiring and retaining top talent, OuterBox handles all of the leg work, allowing you to focus on sales and marketing.

Make OuterBox Your Long-Term PPC Partner

White label PPC

Calling All Agencies and PPC Providers

Whether you're an up and coming digital marketing agency selling faster than you can make good on, or simply a PPC reseller / wholesaler, we want to hear from you! We'll discuss our businesses together and develop a plan that makes sense for all parties! We are looking for long-term partners, not short-term wins.

PPC Reporting Tools and Dashboards

OuterBox offers industry-leading reporting tools and client dashboards for both the reseller and the end-user client to gauge the impact of our work. Our dynamic PPC reports and dashboards are stunningly succinct, providing your clients all the metrics and KPI they need to evaluate their campaign. When your results are sound, there's no need to obfuscate your results.

That being said, every client's needs are different and this extends to reporting. We'll work with your team or, depending on the nature of the relationship, directly with your client to determine the best way to report based on the situation.

White Label PPC Campaigns Across Platforms

OuterBox has extensive experience with Google Ads (formerly Google AdWords), with expertise in both Display Network and Search Network. As a leading eCommerce agency in the US, we are also the Google Shopping experts. In fact, we were there when it was called Froogle.

Ready-To-Sell PPC Campaigns & Packages

OuterBox lead time for new PPC accounts is as little as 4-6 weeks from the time you contact us. We never outsource any of the services we provide to a third-party, and all work is completed in-house from our Akron, Ohio office. We offer PPC reseller programs with discounted rates for wholesalers. Contact us today for more information and documentation.

Partner with OuterBox!
Bulk PPC Reseller Programs & Incentives Offered

Our team will answer questions, give suggestions and provide you with detailed white label PPC services information, including scope, pricing and rate estimates, etc. Fill out the form below, or if you'd like to discuss your business over the phone, call us at 1-866-647-9218. We're open M-F 9am-5pm EST. We look forward to discussing your project.

Project Details
Yes, we need SEO services
No, not at this time
Yes, we sell online
No, we do not or are unsure
Contact Information
*Providing a phone number will allow us to easily contact you regarding questions we may have about your project
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Your Questions. Our Answers.

"Do you offer bulk pricing and incentives for PPC wholesalers and resellers?"

Yes, we do! The more you buy, the lower your rate will be for PPC services. We also offer custom programs based on the needs of your agency or PPC company. We'll develop a custom plan to partner with your business that benefits both parties.

Ben D.

"OuterBox seems to focus on eCommerce, do you have experience with lead gen or non-ecommerce PPC campaigns"

While we do focus on eCommerce, it's not the only thing we do. We have plenty of experience with B2B services, lead-gen, public awareness campaigns, etc. Learn more about all of the services we offer.

Seth M.
"Do you offer other white label marketing services?"

Yes! Any of the services we offer are available for resellers. This includes professional web design, PPC management.The success of our White Label SEO programs led us to begin offering our PPC services for white labelling.

David A.

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White Label PPC Services Offered Include:

  • Keyword research
  • Google Tag Manager Setup
  • Conversion Tracking
  • Call Tracking
  • Call Recording
  • Ad Copy development
  • Ad Copy split testing
  • Bid optimizations
  • Negative keywords
  • Landing Page design & development
  • Goal creation
  • Retargeting
  • Ad copy split testing
  • Competitor research, review & analysis
  • Dynamic white-label PPC reports for both the reseller and the end-user