University Hospitals is a nationally ranked network of hospitals in the greater Cleveland area. A true leader in healthcare, they came to OuterBox knowing their online presence did not do justice to their well-known brand. In the midst of a site redesign, UH asked OuterBox to oversee the SEO portion of the project and to assist post-launch with longer-term initiatives so that their talk would match their walk.
The UH website boasts over 28,000 indexed pages and large sections of dynamically driven content.
Setting UH Up for Long-term Success
OuterBox was contracted by UH to assist with the new site launch and then consult on and help implement SEO best practices that they could ultimately take in-house. The hospital system has a large internal team of digital marketers and service line directors with whom OuterBox worked closely to position for long-term growth. Assisting with everything from technical on-site support to design and new content creation, OuterBox was able to help drive short-term traffic and keyword growth while setting UH up for long-term success.