SEO Campaign to Help Increase Visibility and Drive New Patients for UH

University Hospitals SEO Case Study

University Hospitals approached OuterBox in the spring of 2018 looking for help supporting a new site launch and driving improved visibility in search engines after launch. Launching a new site, especially for something as large as a hospital system, is a complicated affair. OuterBox was able to successfully support the site launch from an SEO perspective and then consulted with the UH team for the next year to help position them for long-term growth.

University Hospitals SEO Case Study

Key Campaign Statistics


Increase in Organic Traffic


Increase in Keyword Rankings

Project Overview

University Hospitals is a nationally ranked network of hospitals in the greater Cleveland area. A true leader in healthcare, they came to OuterBox knowing their online presence did not do justice to their well-known brand. In the midst of a site redesign, UH asked OuterBox to oversee the SEO portion of the project and to assist post-launch with longer-term initiatives so that their talk would match their walk.

The UH website boasts over 28,000 indexed pages and large sections of dynamically driven content.



Setting UH Up for Long-term Success

OuterBox was contracted by UH to assist with the new site launch and then consult on and help implement SEO best practices that they could ultimately take in-house. The hospital system has a large internal team of digital marketers and service line directors with whom OuterBox worked closely to position for long-term growth. Assisting with everything from technical on-site support to design and new content creation, OuterBox was able to help drive short-term traffic and keyword growth while setting UH up for long-term success.


With OuterBox’s help, UH has seen a steady increase in its organic search traffic, increasing by more than 340%.



In addition, the website’s organic traffic value and organic keywords have exploded, shooting up 321%!

Notable Keyword Rankings:

  • Long haul covid symptoms
  • Infant tylenol dosage
  • Cardiologist Cleveland
  • Primary care doctors Cleveland
  • Worst foods for acid reflux
  • Acid reflux diet
  • Heart inflammation
  • Stress fracture shin
  • Peanut butter nutrition
  • Esophageal ulcer symptoms
  • Sinus specialist
  • Signs of cervical cancer
  • Narrowing of arteries

Delivering Real SEO Results

SEO Search Result

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SEO Services Director John Battaglini
John Battaglini
Director of Search Marketing