OuterBox Has Been Named "Best SEO Services" of 2024 by Forbes Advisor
Need an Expert CRO Agency? 1-866-647-9218

Omnichannel Remarketing Strategies That Convert

Omnichannel Remarketing Strategies That Convert

Why Remarketing Is Effective

Remarketing taps into customers who are already familiar with your brand and at least somewhat interested in what you have to sell. There are many reasons why your customers didn’t convert the first time; however, the chances that they return and buy from your brand are still high – especially if they added items to their cart and then abandoned it.

Remarketing is particularly useful to eCommerce merchants during the holiday season. There’s increased pressure to stand out amongst the thousands of ads and messages shoppers see. A customer who visited your website once in early November might not remember the name or products they found a few weeks later. Remarketing allows your brand to remind customers what they liked about your products and bring them back to complete the purchase.

Google recently shared a case study from eCommerce tire retailer Tirendo. By implementing remarketing strategies in Google Ads, Tirendo increased its sales through paid ad campaigns by 22%. Additionally, the company noticed a 161% conversion rate increase compared to normal ad campaigns and a 43% drop in their cost per acquisition.

For Tirendo, remarketing is effective because customers are already interested in engaging with the brand through paid search. Remarketing keeps their brand top-of-mind during the research process, meaning more customers click on their paid ad again and convert. Conversions increase because fewer prospects are lost, increasing the ROI of the brand.

5 Remarketing Strategies That Convert

The remarketing campaigns you develop will vary by your budget, branding and business. You can use all of these omnichannel tactics or just a few. As you build your remarketing strategies, be sure to set target metrics and goals that determine whether your investment is worth the time and budget you allocate.

Develop Personalized Abandon Cart Emails

Abandon cart emails are one of the most common forms of remarketing. Considering the average eCommerce website has a 70.19% abandon cart rate, marketers across the world are constantly trying to find ways to bring people back to convert.

Neil Patel shared a case study from Peak Design, a camera and travel gear retailer. Through careful planning, the company was able to accomplish a 12% recovery rate on abandoned carts within their customer base. They also saw a 66% percent open rate and 14 percent CTR for their first emails sent. So what did they do right? Patel breaks it down:

  • Peak Design sent the first email within 30 minutes of an abandoned session and the second email 30 hours later if there wasn’t an action.
  • The first email used a soft approach, asking the customer if they forgot to check out.
  • The second email offered a small discount to make the product more appealing.
  • The emails highlighted items customers bought and used personalized names without creeping out customers by sharing too much information.

These remarketing strategies match the branding of Peak Design and resonate with customers, bringing them back to complete sales that the company would have otherwise lost.

Invest in Display Ads Across the Web

Display ads that utilize remarketing consistently outperform traditional display media. According to Invespcro, the average display click-thru rate (CTR) is 0.07%. However, the CTR for remarketing ads is 0.7%. While this CTR may seem low, remember that the conversion rate is high. Customers who click on a remarketing display ad are 70% more likely to convert on a retailer’s website.

If you already have a display strategy to target top-funnel and mid-funnel customers, consider adding a remarketing element to close the deal. At the very least, you can allocate part of the budget to test the ads and see how they perform against each other.

Use Social Media to Connect With Customers

Fifty-four percent of marketers think social media is the best opportunity to remarket to customers. Not only do 75% of customers notice retargeted ads compared to other non-remarketed content, but they also drive more engagement and sales. reports that retargeted ads can lead to a 1046% increase in branded search terms. This proves the omnichannel nature of remarketing. Customers see a remarketed ad on Facebook while they’re scrolling, search for the website later and complete their purchase. A low CTR for social display ads doesn’t necessarily mean they aren’t driving sales for your brand.

Tap Into Google’s Ideas for Ad Remarketing

If you want to invest in remarketing for your paid search campaigns in hopes of seeing similar results as Tirendo, you don’t have to reinvent the wheel. It’s in Google’s best interest for your RLSAs (remarketing lists for search ads) to succeed to encourage you to spend more with their ad platform.

Google developed 19 strategies for increasing your audience reach and improving conversions. This is a good place to start if you plan to boost your PPC remarketing efforts.

Send Pop-Up Notifications in Your App

Finally, if you have an app for your eCommerce brand where customers can enable push notifications, reach out to your customers if they bounce before they convert. A simple push notification after 20-60 minutes of inactivity can bring the attention back to your website.

These notifications also highlight the omnichannel nature of remarketing. You can trigger one push notification after a few minutes and then send a follow-up email after a few hours of inaction. Your customers engage with your brand on both channels before returning to complete a purchase.

You don’t have to invest in display ads or develop an app to remarket to your customers. Each brand can build its own remarketing strategies to succeed in an increasingly omnichannel world.

Expand Your Reach With the Experts at OuterBox

Want to concentrate on your core business and leave the heavy lifting for an experienced team of eMarketers? Say the word, and we’ll provide personalized guidance to help boost your eCommerce growth.

Free Paid Search Quote
Want to take your SEO to the next level?
For 18+ years we've been an award-winning design, development and SEO marketing agency. Talk with us and see how we can help your business rank page #1!