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3 Reasons Your Mobile Conversions Are Low

Reasons Your Mobile Conversions Are Low

1. Mobile Site Optimization

For starters, the obvious question to ask is: Is your screen optimized for mobile use? If users need to pinch and pull, zooming in and out to navigate your page, it isn’t likely they’ll exert the effort to browse, fill their shopping cart, and complete a purchase.

2. Difficulty Viewing Products

In addition, if it is difficult to compare products or not enough product information is given, that initial 65% of users who begin shopping on their smartphones translates into 61% who complete the purchase from a desktop at a later date.

3. Site Speed

Site speed plays a critical role in mobile conversions, acting as a pivotal factor in determining the success of e-commerce and digital marketing strategies. M.obile users expect quick, responsive experiences when browsing online. Slow-loading pages can lead to frustration and impatience, significantly increasing bounce rates and diminishing the likelihood of conversions.

Studies have shown that even a one-second delay in page load time can drastically reduce customer satisfaction, lower page views, and impact conversions negatively.

Other Issues

Other issues UserTesting takes with eCommerce sites on mobile:

  • Too many companies are striving for functionality and fewer numbers of “taps” to transition visitors into shoppers – those compressed efforts only wind up taking the fun out of online shopping.
  • Uncommon terminology in the design navigation also puts the brakes on the buying process when users aren’t easily able to find what they are looking for.
  • Confusing or redundant site searches can greatly discourage users from continuing their session.
  • Using an image carousel or transitioning into the PC version of the site without warning will both impede conversions.
  • Once consumers go to complete their transaction, they will quickly drop off if it proves too difficult or time consuming to enter in personal information, like billing address and credit card number.

Let OuterBox Help Optimize Your Mobile Sites

In what ways could your mobile site stand to simplify (and add the fun back into) the shopping experience for recurring and new customers? Let OuterBox show you how to improve your shoppers’ UX. Get an estimate today.

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