SEO Statistics: Latest SEO Stats & Trends

by Justin Smith, CEO - Dec. 22, 2019

In the everchanging world of SEO, it's important to reflect on the stats that drive the industry. Some people say SEO isn't a think anymore or "SEO is dead", but the stats prove that is far from the truth. Whether you're an SEO agency or rely on Google and other search engines to drive traffic to your website, the data behind the curtain may shed some light on what's really going on.

Important SEO Statistics

Over 90% (around 93%) of internet users start by searching with a search engine
Google continue to grow its market share. 90% of searches are done on Google (search, image search, shopping, etc.)
YouTube is considered a search engine and is owned by Google.
YouTube is the second largest search engine!
Yahoo!, Bing and Amazon are the next largest search engines
Organic listings are clicked around 70% of the time (depending on type of search query)
75% of people never scroll past the first page of search results
Only 6% of clicks happen on the second page of Google
72% of SEO companies say building content is their best strategy
The average word count of Google page 1 webpages is 1,890 words
80% of Amazon sellers also sell on their own website or outsides sources
The first position on Google receives around 30% of clicks
50% of searches of 4 words of more (be sure to target longtail keywords!)

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Remember, if you work with an SEO company be patient! SEO takes time. If you have a new website it can often takes years to find yourself on the first page of Google for competitive search terms.

eCommerce / Online Shopping SEO Stats

Over 90% (around 93%) of internet users start by searching with a search engine
81% of consumers do online research before ordering online. This includes searching for reviews.
197 million people per month visit Amazon
In 2018 Amazon had 49% of the eCommerce market share. More than their top 3 competitors combined!

B2B / Lead Generation SEO Stats

57% of B2B businesses say they get more business leads from search engines than from anywhere else
Nearly half of all B2B customers view 4 pieces of content / web pages before requesting a quote
89% of B2B researchers use the internet to find information

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