Google Analytics: Bot Filter Helps Clean Up Data

What the Bot Filter Does

This filter automatically blocks all hits coming from known bots and spiders on the Interactive Advertising Bureau’s (IAB) fairly extensive list of page crawlers.

When bot and spider hits aren’t being filtered out, they can cause serious data integrity issues depending on the popularity of your site. Each bot crawl being recorded as a hit or visit artificially inflates your total traffic numbers and bounce rates. These artificial, non-consumer visits can also lower average transaction volumes, time on page and other valuable metrics.

Bot Filter Benefits

Previously, you were able to block these bots through manual profile filters targeting each of their User Agents. This filter is a more efficient and holistic approach to the issue, preventing you from having to search out all known User Agents and giving you a form of access to the IAB list without having to pay for their fairly pricey membership.

As with most Analytics filters, however, this will not affect your data retroactively and will only be in effect from the day you tick that check box.


Google Analytics bot filter is an essential tool for maintaining the integrity of your website’s data. By automatically blocking hits from known bots and spiders, the bot filter provides a more accurate view of genuine user traffic, enabling better analysis and decision-making.

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