They name may be self explanatory, but a link magnet page is a page people actually WANT to link to. Meaning it has quality content, is useful and typically well designed. It brings value to other internet uses and they may want to share it. The old saying "content is king" is related to on-site SEO, but it applies here too. If you create killer content, you'll get some killer links in return.
There are a few reasons why compiling statistics within a page on your website can work well.
There are some huge advantages to gaining links using this strategy.
First off, paying for links isn't something you should be doing and if you are, it gets very expensive.
Driving a ton of NATURAL links to your website creates a diverse and real link profile. Plus, you'll get links from some awesome source that you would never be able to pay to place a link on their website (see case study below).
At OuterBox we focus on eCommerce website design and search engine optimization, so for us it made sense to publish statistics around these topics. The page we decided to develop first was a page around online shopping statistics, specifically on mobile devices and the trends around mobile shopping.
Using Ahrefs.com you can see below this this page has over 1000 domains (yes, unique domains!) linking to it.
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