What Is a Link Magnet Page?
They name may be self explanatory, but a link magnet page is a page people actually WANT to link to. Meaning it has quality content, is useful and typically well designed. It brings value to other internet uses and they may want to share it. The old saying "content is king" is related to on-site SEO, but it applies here too. If you create killer content, you'll get some killer links in return.
So, How Can I Use Statistics Content to Build Links?
There are a few reasons why compiling statistics within a page on your website can work well.
- Everyone is searching stats constantly. Think about how often you've done it!
- Students, editors and other publishers are always looking for sources to cite. When they cite a source, typically they link back to you.
There are some huge advantages to gaining links using this strategy.
First off, paying for links isn't something you should be doing and if you are, it gets very expensive.
Driving a ton of NATURAL links to your website creates a diverse and real link profile. Plus, you'll get links from some awesome source that you would never be able to pay to place a link on their website (see case study below).
Steps To Starting a Statistics Content Page:
- Do keyword research in your industry. Determine what type of stats your customers, or people in your industry, may be looking for.
- Compile stats from multiple sources. Feel free to cite those sources when building your page.
- Build and optimize your page for the search engines (the optimization part is very important to this strategy!)
- Create an infographic or other interesting content to make the page look great
