PPC Audit Services

Stop throwing good money after bad — let our expert PPC team audit your pay-per-click campaigns!

  • Extensive in-house, Google Partner team certified in Ads, Shopping & more
  • PPC expertise for eCommerce, lead-generation, & more
  • Ala carte or ongoing PPC audit services available
Talk with our Pay-Per-Click advertising experts today »
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Pay Per Click Audits

One of the most common complaints business owners and decision-makers share with us is that they have no idea what is really going on with their pay-per-click campaigns. Whether your paid campaigns are managed by an in-house team of your employees or a third-party PPC agency, you need a viable way to evaluate the campaigns’ effectiveness. That’s where PPC audit services can help.

OuterBox offers a variety of PPC audit services, from free initial high-level audits provided as part of our sales and onboarding process, or more in depth audits that can later serve as the basis for campaign improvements.

Even if the person or company currently handling your PPC traffic is highly qualified and skilled, a second set of agency eyes can often uncover new opportunities. In other words, even the best PPC experts leave money on the table.

First, we must take a look at all of the available historical PPC data to identify any immediate campaign-wide changes that we know can make a quick impact on improving your ROI.

ROI focused PPC audits


We leave no stone unturned when it comes to reviewing the profitability and ROI of your paid traffic campaigns. Just because your campaign is running effectively doesn't mean it's running efficiently.

PPC Audit Clients & Relationships


Our goal is to become an extension of your business' marketing department. Many of our initial PPC audit clients end up hiring us to manage all of their paid campaigns.
Transparent PPC Audit Reports


We'll document everything we've learned in an easily-digested report and prioritize our suggestions for strategic implementation. Our role is to educate our clients so that they can make sound business decisions.

Let's audit your PPC campaigns!

With lead-generation campaigns, proper planning, understanding of your target audience, and extensive keyword research are crucial to success. We’ll put together a plan for your success. Complete the form below or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.

Quote Request - Paid Search

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    • *Providing a phone number will allow us to easily contact you regarding questions we may have about your project.
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What to Expect from our PPC Audit Services

PPC audits for lead generation and b2b clients

Discovery & Initial Audit Phase

First, we’ll audit your PPC campaigns to identify strengths and weaknesses. As we learn about your company and existing PPC campaigns, we’ll determine what changes need to be made, and compile a list of our recommendations into an easily digested report for your team to review.

Configuration & Research

Many PPC campaigns do not target the right keywords, or they do not configure the campaign ideally in a way that ensures only keywords that are actually driving profit are consistently bid on. When run by a professional PPC management company, you can expect significantly higher conversion rates and lower CPC for your PPC campaigns, regardless of the platform or source of paid traffic. OuterBox leverages a number of AI and advaned software that takes a lot of guesswork out of the equation, and helps us guide your business to informed business decisions.

Landing Pages

By developing landing pages specific to your PPC campaigns, you can expect significant improvements to CRO. This also helps lower your cost per conversion via increased relevancy to your target keywords. As an eCommerce-focused digital marketing agency, OuterBox offers a seasoned team of designers, developers, and marketers available to create stunning landing pages that convert. In other words, we have everything we need right here in-house to develop high-performing landing pages to increase the quality and quantity of your inbound leads.

Advanced PPC Campaign Analysis

OuterBox leverages a number of advanced software, artificial intelligence, and technology to automate some of the research involved in your PPC audit. By combining the industry’s latest resources with skilled PPC professionals with years of experience, we are able to provide unrivaled expert advice and consultation regarding your paid campaigns. We invite you to contact us today to see how we can help your business drive more qualified traffic to your website.

What is included in our PPC audits?

  • Conversion and Tracking Code Configuration
  • Identify KPI and understand business objectives, website goals, and conversion points
  • Identify misspending to prevent continued spend for negative ROI endeavors
  • Keyword list review (positive and negative)
  • Integration with additional PPC tools for automation and AI-based marketing tactics
  • Remarketing audit
  • Ad content and adscore review
  • Account structure and archiecture review
  • Display ad review